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The UserTesting research showed that older people annoying is Apple iPhone

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Specialists of the company UserTesting studying consumers, evaluated the reaction of representatives of different generations in latest ads Apple. As it turned out, brand loyalty is formed much earlier and it is harder to change than previously thought.

Apple is known for powerful advertising. Approaches adopted during previous decades, made Apple is revolutionary. But the latest campaign promoting the iPhone significantly departs from the previous one both in tone and focus.

In a study conducted by UserTesting to assess the impact of this commercial was allocated to two groups of consumers by age: 18-25 years (“Generation Z”) and 55 years or more (“Baby boomers”).

The main conclusions of the study are as follows:

“Baby boomers” are experiencing concerns with advanced technologies including face detection, since possible problems associated with privacy and security.

The modern iPhone is aimed at young people and children. Many users of iOS and Android belonging to the older age group, considered annoying and is not aimed at them, and at a much younger audience — even younger than “Generation Z”.

Interest in the ads or iPhone to buy iPhone after viewing ads was directly linked to loyalty to the brand. Android users of any age are less likely interested in the ads, and features of the iPhone, while iOS users in different age groups showed much greater interest.

The question of whether the set the survey participants to purchase iPhone in the future, also showed the value of loyalty. IOS users are more likely to consider buying a new iPhone, than those who uses Android. In “Generation Z” of these 78%, the generation of “Baby boomers” — 86%. For comparison: among Android users, these figures are 36% and 34%, respectively.

Исследование UserTesting показало, что людей постарше раздражает реклама Apple iPhone

From this we can conclude that a is addressing a young audience, Apple is behaving shrewdly, because people tend to continue to follow that once made choice.

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Apple

Published image smart speakers Apple HomePod new generation

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Apple introduced the smart column HomePod in 2017. Last year the system was upgraded this year are expected to release new models. It may well be that in the schematic below shows such a new HomePod.

Опубликованы изображения умной колонки Apple HomePod нового поколения

The image was published in the database of the world intellectual property organization (World Intellectual Property Organization, WIPO) a week ago. Column the pictures seem a little thinner and higher than the current version, but the overall design will remain. But features and capabilities will certainly increase. For example, a few days ago, there is evidence that the HomePod new generation will get the facial recognition technology and gestures.

According to preliminary data, the new HomePod will be released in September this year.

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Apple

Casanova will promote Apple products on the market augmented reality

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Frank Casanova (Frank Casanova), with 30 years experience and was previously for the iPhone marketing in partner channels, appointed senior Director of Apple’s global product marketing category of Augmented Reality (AR). This is evidenced by the new title, his profile on LinkedIn.

Казанова будет продвигать продукцию Apple на рынке дополненной реальности

According to Bloomberg, “Apple’s decision to first appoint the head of product marketing for AR stresses the importance of technology in finding new major products”.

An Apple representative did not comment on the new appointment.

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Apple

Apple Fixes FaceTime Flaw, Compensates Teen Who Found It

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Apple on Thursday rolled out the iOS 12.1.4 update to fix a Group FaceTime bug that let users hear audio of the callee before they answer.

iDevice owners should upgrade their operating system ASAP to avoid prying eyes—and ears.

First reported by 9to5Mac last week, the glitch made it easy to eavesdrop on contacts. Simply start a FaceTime video chat, swipe up from the bottom to choose “Add Person,” type in your own phone number, and listen.

Before the patch, hackers could overhear anything the person’s mobile microphone picked up, not to mention see anything their front-facing camera detected.

Now, after more than a week offline, Cupertino has reinstated Group FaceTime, sans unintentional spyware.

The update is available for iPhone 5S and later, iPad Air and later, and iPod touch 6th generation.

Release notes claim a “logic issue existed” in Group FaceTime, which was fixed “with improved state management.” As of Thursday evening, Apple’s System Status page noted the app had been restored.

The tech titan credited Daven Morris of Arlington, Texas, as well as Catalina Foothills High School student Grant Thompson—who with his mother Michele led Apple to turn off group chat during its investigation.

In return, the firm will compensate the Thompson family and make a monetary gift toward 14-year-old Grant’s education, according to Reuters, which did not publish exact figures.

It’s been a rough week for Apple, which faces multiple lawsuits and questions from lawmakers over the FaceTime incident.

Add to that the headline-making news that some iOS apps record users’ activity without permission, blatantly skirting Apple’s guidelines, and you’ve got what I’d call a terrible, horrible, no good, very bad start to 2019.

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