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The UserTesting research showed that older people annoying is Apple iPhone

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Specialists of the company UserTesting studying consumers, evaluated the reaction of representatives of different generations in latest ads Apple. As it turned out, brand loyalty is formed much earlier and it is harder to change than previously thought.

Apple is known for powerful advertising. Approaches adopted during previous decades, made Apple is revolutionary. But the latest campaign promoting the iPhone significantly departs from the previous one both in tone and focus.

In a study conducted by UserTesting to assess the impact of this commercial was allocated to two groups of consumers by age: 18-25 years (“Generation Z”) and 55 years or more (“Baby boomers”).

The main conclusions of the study are as follows:

“Baby boomers” are experiencing concerns with advanced technologies including face detection, since possible problems associated with privacy and security.

The modern iPhone is aimed at young people and children. Many users of iOS and Android belonging to the older age group, considered annoying and is not aimed at them, and at a much younger audience — even younger than “Generation Z”.

Interest in the ads or iPhone to buy iPhone after viewing ads was directly linked to loyalty to the brand. Android users of any age are less likely interested in the ads, and features of the iPhone, while iOS users in different age groups showed much greater interest.

The question of whether the set the survey participants to purchase iPhone in the future, also showed the value of loyalty. IOS users are more likely to consider buying a new iPhone, than those who uses Android. In “Generation Z” of these 78%, the generation of “Baby boomers” — 86%. For comparison: among Android users, these figures are 36% and 34%, respectively.

Исследование UserTesting показало, что людей постарше раздражает реклама Apple iPhone

From this we can conclude that a is addressing a young audience, Apple is behaving shrewdly, because people tend to continue to follow that once made choice.

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Apple

Bloomberg is not going to remove an article about the hardware bookmarks Supermicro servers on demand Apple

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Published by Bloomberg at the beginning of the month article about what servers purchased Amazon, Apple and dozens of major American companies, discovered the hardware tab, caused a strong reaction. Many mentioned in it, the company rushed to distance itself from the scandal, and who supply a server company Super Micro Computer (Supermicro) announced that the information from Bloomberg is not true. However, neither Supermicro nor any of the named article companies filed on Thursday in court.

Bloomberg не собирается удалять статью об аппаратных закладках в серверах Supermicro по требованию Apple

At the end of this week, the story reached a new milestone when Apple demanded to withdraw the article.

But a spokesman for the Bloomberg, which is the source asked for comment, confirmed that the Agency remains on the same position.

“Investigation of Bloomberg Businessweek is the result of more than a year of work, during which we conducted more than 100 interviews,” — said the representative of Bloomberg. Seventeen separate sources, including government officials and insiders in the companies, confirmed the manipulation of hardware and other elements of the attacks. In addition, we have published the full statements of the three companies, as well as the statement of the Ministry of foreign Affairs of China. We support our history and confident in our communications and sources.”

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Apple

Apple has patented a folding smartphone with a flexible screen

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The US patent office has granted Apple patent No. 10104787, application for which was filed September 20, 2016. The patent describes “a Device with flexible display.” The essence of the invention is clearly visible in the illustrations.

Apple запатентовала складной смартфон с гибким экраном

According to the inventors, the electronic device may have a housing of few parts on a swivel. The patent lists various options for each of the joints, including the “hinges based on flexible structures”. Over articulation can be placed the flexible display. When the housing parts are rotated relative to each other, the flexible display is bent. When folded it can be inside or outside.

Apple запатентовала складной смартфон с гибким экраном

Hinges can be fitted with clamps to hold the flexible display in the selected position.

Also, instead of the hinge mechanism can be used magnets, fasteners with hooks and loops, tabs and slots or other structures.

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Named the most popular app for smartphones Apple iPhone in September

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Referring to PrioriData, the source claims that the most popular app for smartphones Apple iPhone in September was a game Happy Glass. For the month uploaded it of 18.85 million times.

Названо самое популярное приложение для смартфонов Apple iPhone по итогам сентября

In second place is WhatsApp Messenger from 11.44 million downloads, the third — Messenger from 9.02 million In total ten of the most popular apps over the last month has been downloaded 77 million times.

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