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LinkedIn Rolls Out Facebook-Esque ‘Reactions’

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A picture emoji is worth a thousand words (as anyone who regularly relies on Facebook’s Like button can attest).

So it’s no surprise that business network LinkedIn has introduced its own set of “Reactions” for quick and constructive communication.

Aside from the classic thumbs-up icon, the platform now includes:

  • Celebrate (clapping hands): praise an accomplishment or milestone
  • Love (heart emoji): express deep resonance and support
  • Insightful (light bulb emoji): recognize a great point or interesting idea
  • Curious (thinking face emoji): react to a thought-provoking topic

“We took a thoughtful approach to designing these reactions, centered around understanding which ones would be most valuable to the types of conversations members have on LinkedIn,” Associate Product Manager Cissy Chen wrote in a blog post.

That included looking at what people already talk about, to better understand what feedback they want to express and receive.

“For example, we analyzed the top [one- to two-word] comments being used and what types of posts people are sharing most,” Chen said. “We also conducted global research with LinkedIn members … to ensure [reactions] were universally understood and helpful.”

Choose from five reactions (via LinkedIn)

The new feature, rolling out now to the mobile app and website, will be available globally to all members “in the coming months.”

Social media is no stranger to “reactions”: The double-tap-like is Instagram’s bread-and-butter, and folks have been retweeting posts for more than a decade.

But Facebook upped the ante in 2015, when it introduced six new buttons—”love,” “haha,” “yay,” “wow,” “sad,” “angry”—designed to let users better empathize with friends.

Now, LinkedIn is following suit.

“One of the things we regularly hear from all of you is that you want more expressive ways than a ‘Like’ to respond to the variety of posts you see in your feed,” Chen wrote. “At the same time, you’ve also told us that when you post on LinkedIn, you want more ways to feel heard and understand why someone liked what you said.”

To learn more about the product principles, research, and design journey, check out this article from the design team.

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