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iOS 11.4 put the battery Apple iPhone

Late last month Apple released iOS update 11.4. It includes many new features and changes, but, it seems, is not only useful. Many users have installed the update are complaining of rapid battery discharge.

Обновление iOS 11.4 быстро разряжает аккумулятор Apple iPhone

On the official Apple forum is open several topics with the discussion of this issue, and the total number of confirmed its presence in one of the branches is approaching to a thousand.

Обновление iOS 11.4 быстро разряжает аккумулятор Apple iPhone

Note that we are talking about a really fast discharge. According to one user, the battery level dropped from 50% to 20% for a few minutes, even though the apparatus is not used. The indicator “health” of the battery is 90%, and in the settings there is nothing suspicious.

By the way, the problem does not depend on the model of the iPhone. Some of the users back to iOS 11.3.1 and it fixed the problem. Official reaction yet.

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Analysts TrendForce announced prices of iPhone smartphones that will be released in the fall

Analysts TrendForce tried to look into the future — in that part which relates to new models of Apple iPhone, which will be presented in the fall.

According to TrendForce, Apple will unveil three models. They are all equipped with Face ID feature. Two models will get a screen AMOLED with a size of 5.8 and 6.5 inches. Third, the “budget” — LCD screen size of 6.1 inches. Option the manufacturer will offer the Apple pen Pencil.

Аналитики TrendForce назвали цены смартфонов iPhone, которые выйдут осенью

Model with a screen size of 6.1 inch will cost 699-749 dollars. Model with a screen size of 5.8 inch will cost 899-949 dollars. It will replace the iPhone model X, which will leave the Apple range. Finally, the model with screen size 6.5 inch will cost $ 999.

Аналитики TrendForce назвали цены смартфонов iPhone, которые выйдут осенью

As for production, TrendForce its forecast at 83-88 million units, of which about 50% will have a model with LCD screen. Analysts believe that the share of sales that will be in all new smartphones this year, will be greater than in the case of last year’s novelties.

This year the volume of iPhone sales will remain the same as last year, or will grow slightly, by 2-3%. The reason for this TrendForce believe that the saturation of the smartphone market. In the world ranking of smartphone manufacturers, Apple remains in second place, behind Samsung.

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Former technical Director of Tesla returns to Apple

In July, we reportedthat Doug field (Doug Field), senior Vice President of Tesla engineering, which in may went on vacation, did not intend to return to work. This fact was confirmed by the press service of Tesla.

Reuters yesterday it became known, where will now work the field. As it turned out, he returned to Apple, from where it took Tesla five years ago.

Бывший технический директор Tesla возвращается в Apple

The field will be working with Bob Mansfield (Bob Mansfield), who heads the development system of the self-governing movement for vehicles (project Titan). Note that the field and Mansfield have worked together previously, creating a line of computers Apple Mac.

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The UserTesting research showed that older people annoying is Apple iPhone

Specialists of the company UserTesting studying consumers, evaluated the reaction of representatives of different generations in latest ads Apple. As it turned out, brand loyalty is formed much earlier and it is harder to change than previously thought.

Apple is known for powerful advertising. Approaches adopted during previous decades, made Apple is revolutionary. But the latest campaign promoting the iPhone significantly departs from the previous one both in tone and focus.

In a study conducted by UserTesting to assess the impact of this commercial was allocated to two groups of consumers by age: 18-25 years (“Generation Z”) and 55 years or more (“Baby boomers”).

The main conclusions of the study are as follows:

“Baby boomers” are experiencing concerns with advanced technologies including face detection, since possible problems associated with privacy and security.

The modern iPhone is aimed at young people and children. Many users of iOS and Android belonging to the older age group, considered annoying and is not aimed at them, and at a much younger audience — even younger than “Generation Z”.

Interest in the ads or iPhone to buy iPhone after viewing ads was directly linked to loyalty to the brand. Android users of any age are less likely interested in the ads, and features of the iPhone, while iOS users in different age groups showed much greater interest.

The question of whether the set the survey participants to purchase iPhone in the future, also showed the value of loyalty. IOS users are more likely to consider buying a new iPhone, than those who uses Android. In “Generation Z” of these 78%, the generation of “Baby boomers” — 86%. For comparison: among Android users, these figures are 36% and 34%, respectively.

Исследование UserTesting показало, что людей постарше раздражает реклама Apple iPhone

From this we can conclude that a is addressing a young audience, Apple is behaving shrewdly, because people tend to continue to follow that once made choice.

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