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IKEA says thank you!

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IKEA says thank you!

This year IKEA is celebrating its big anniversary – 75 years! During this period it has grown from a small service of orders by mail, which came up with a simple Swedish guy Ingvar Kamprad to a major retailer on a global scale. Since its inception, and to this day the mission of IKEA is to improve the daily life of each person, giving everyone the opportunity to purchase furniture, decoration items and other home furnishing products of good quality and at affordable prices.

In its anniversary year, IKEA says THANK you to everyone who is inspired by ideas IKEA, anyone who purchases goods in its stores, all – who loves IKEA and made it a part of your life!

IKEA is always in development. In April 2017, IKEA has launched an online store today online sales comprise about 8% of the total turnover of the company. IKEA is getting closer to cents cities. The first store of a new format already works in the shopping center “Aviapark”, and plans to open another six new design studios of different sizes (two in Moscow, two in St. Petersburg, one in Nizhny Novgorod and one in Tyumen). For the convenience of obtaining IKEA opens special points of release of the goods.

ИКЕА 75 лет

Also IKEA is always concerned about the diversity, quality and design range. Special attention is given to commodity prices. In the online store and hypermarkets IKEA significantly reduced prices on many items, they are marked with a special icon “now the price is lower”. Such products for more than three thousand. IKEA strives to make people’s lives more environmentally friendly and healthy and this year opened a service for receiving used linen. The Laundry is processed, the other part after a preliminary dry cleaning is sent to the needy. Since the service has already collected more than ten tons of sheets.

Посуда ИКЕА

And especially for the anniversary, IKEA prepared a lot of interesting things. For example, this is a TV movie, which reminded all the people of Russia about the most touching and emotional situations and thanked that in these events there is a place for IKEA.

Фильм ИКЕА режиссер Валерия Германика

On the website IKEA.ru there is a page dedicated to the anniversary. Here you can learn about the history of the company, to get acquainted with the most important events in her life, to know the release date of the most interesting collections.

There is another holiday surprise – the IKEA catalogue 2019! It presents a large number of interesting design solutions and products that will suit almost any decor and for any buyer.

Кресло ИКЕА

Especially for the anniversary, IKEA prepared a “chiropteran”. On the website there is a competition “shoot a movie together with IKEA”. In the framework of this competition on stories told by members of the club IKEA FAMILY and associated with IKEA, will be removed three kinonovell. In the meantime, the audience presented the first work, the Director of which was Valeria Gai Germanika. Among famous actors: Andrei Chadov, Nadezhda Sysoeva and… the legendary lamp LAMPAN.

Детский стул ИКЕА

Summing up the results of the work done by the General Director of retail chain IKEA in Russia Pontus of Intell said “We say thank you to SEM 150 millions of visitors to our web site, we say thank you to the 70 million customers who over the year came in our stores, 7 million of our most loyal buyers – club members IKEA FAMILY, 2.5 million subscribers to our groups in social networks, and 27 million visitors to our restaurants, bistros and cafes!” He also noted that the company has a lot of new and interesting ideas: “In the development of the company a couple of strategic partnerships that will take us to a new stage of development“, – said the General Director.

Мебель ИКЕА

We heartily congratulate the IKEA happy anniversary, wish her success and prosperity, new creative ideas and even greater number of buyers! Congratulations and tell her Tusk, THANK you!

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Irina Rusina



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Home&Garden

A romantic meal on Valentine’s Day

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Romantic meal for Valentine’s Day

Here come the most cheerful and romantic holiday for all lovers – Valentine’s Day. And, of course, this day I want to be so special, something to surprise and please your mate.

It can be tender declarations of love, Valentine wishes, flowers, chocolates, surprises and, of course, a romantic meal with a good glass of wine or champagne. Today beautiful decoration of the festive table for Valentine’s Day we learned from Sheila, the owner of a blog about design and décor of the Maison de Cinq.

This is a beautiful romantic meal are designed in delicate pink tones.

In the middle of the table spread out a velvet cloth carpet powder colored.

Roses are symbol of love, so for table decorations were chosen small roses of three different colors.

Since this is a dinner for two lovers, then plates white with pink rim arranged for two people.
 

Gold Cutlery are perfectly combined with brass candlesticks and add vintage style and charm to the feast.

Delicate wine glasses with gold engravings are doubtless the decoration of the table. And, of course, love potion – wine, and it is also pink.

Small glass round vases with individual rosettes are placed on the table.

A bouquet of roses in a large vase set on the dresser.

Maybe you get inspired by this table or create their own. Importantly, in the evening you light a candle, turn up the music, fill the glasses and I’ll say it again your sweetheart cherished words of love. Congratulations on your Valentine’s Day! Love and be loved!

Irina Rusina



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Home&Garden

IKEA has launched a campaign called “Better sleep”

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IKEA has launched a campaign called “Better sleep”

Sleep is an integral part of our lives. And how it will be strong and meaningful depends on many things: our health, wellbeing, mood and performance. In Moscow in the loft “Module” IKEA has unveiled its answer to the important question of “How to sleep well?”, thereby opening the door to the world of comfortable sleep and pleasant dreams.

In his speech General Director of retail chain IKEA in Russia Pontus of Intell said that “IKEA is always thinking about life at home and how to make it even better. We all have our needs in the field of comfortable sleep. IKEA is considered an expert in this field. We have over 650 products for a comfortable sleep. Since 2000 when we opened our first store in Russia, we have sold more than 4 million mattresses, blankets 8.5 million and about 20 million pillows“.

Понтус Эрнтелл

The sales Manager IKEA Russia Yulia Ivashechkina said that “the company IKEA regularly carries out their own surveys, and during one of them received interesting information. It turns out that during sleep the person turns over an average of 26 times. One of the features of families in Russia is that many of them sleeping on the sofa beds. The number of such families is about 37 percent. Also IKEA have found that in my entire life in a dream a person spends on average 23 years (with average life expectancy 71 years). Another interesting fact: about 17 percent of families with children in Novosibirsk sleep with their children in the same bed, because it is so much warmer“.

ИКЕА Лучше спите

There is no universal recipe how to sleep well, but there are some life hacks, how to choose a comfortable place to sleep and IKEA helps the people of Russia in this. For example, IKEA offers mattresses, which dampen oscillatory movement, thereby making sleep more comfortable. IKEA offers mattresses of different thicknesses, including those with a lifting head, to make it easier to get out of bed.

Recently IKEA has a new section on how to sleep comfortably. In this section there are numerous tips on how to significantly improve your sleep. You will learn: how to choose a mattress, what is the difference between soft and hard pillows, which is important for creating a comfortable microclimate in bed, much better sleep and much more.”

Инсталляция ИКЕА

Fulfilling duties of the head of the marketing Department of IKEA Russia Inna Romagnoli said that “IKEA has interviewed 60 thousand people, asking them the question: “What man can compare with the sensations of emotions, when they slept great”. Among the popular answers were “massage 4 hours 4 hands”, “to find the money in the jacket, month relaxing on the beach”, “fall in love”“.

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IKEA has decided to provide undeniable proof that a good night’s sleep in the most unexpected place. For example, in the train. Therefore, IKEA has launched a brand car “Better sleep” with individual solutions for each passenger. Brand IKEA car will be part of the trains plying between Moscow and St. Petersburg. To ride it will be for months.

Поезд ИКЕА

Anyone citizen of our country will be free to ride in this car. This will need to take part in the competition on the IKEA website https://ikea.ru/ext/ru/sleepbetter where to answer the question, “why do you need to sleep during the trip to Moscow or Saint-Petersburg”. The jury will select the most original story, the authors of which will get the coveted tickets.

Vyacheslav Rusin



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Home&Garden

Living room furniture MebShop – original interior with unusual design approach

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Living room furniture MebShop – original interior with unusual design approach

Living room is a public room that is exposed to public view. In addition to owners who spend a lot of time in this room, invited guests, partners at work, friends and family. Therefore, the interior room is paid maximum attention compared to other rooms in a residential area.

Shop MebShop took care of that with the choice of furnishings, namely, choosing furniture for the living room, no problems.

What should be in the living room

Mostly living room is the large and bright room in the apartment or house. Accordingly, the furniture is selected of a certain type. This is mandatory:

  • upholstered furniture – sofa, chairs, couch, sofa, etc. this furniture is Selected in accordance with the size of the living room if the living room is large, you can buy a bulky solid furniture, and for small rooms you can find compact, but roomy sitting area;
  • wall. Is a modular furniture set which can contain multiple different items, bedside table under the TV, cabinets, cupboards, shelves, mezzanine, bedside tables with drawers, etc. you can Combine as you like;
  • bedside table under the TV. This is an option for those who do not want to pile up the living space or living room if small size. These tables are functional and practical, as they allow to determine not only the TV but also to place certain things;
  • coffee table. Is the furniture in the living room, without which not to do when building a room. It plays a functional role. It can accommodate all sorts of stuff, for example, console, vase, magazines, gadgets. You can arrange a tea party, etc.

There are still many pieces of furniture that will fit in the living room, as manufacturers today offer a huge assortment.

Тумбочка под телевизор

Principles of selection of furniture in the living room

Before you buy the furniture in the room, it is necessary to study the main points of interior design:

  • to determine the overall style and color scheme – choosing furniture, starting from the design space;
  • to determine the purpose of living. You need to figure out what furniture, what it should be. For example, just comfortable and convenient, or at the same time practical and functional;
  • how to arrange furniture. Depends on how many interior items have to be purchased.

Стенка Грин



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