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IKEA says thank you!

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IKEA says thank you!

This year IKEA is celebrating its big anniversary – 75 years! During this period it has grown from a small service of orders by mail, which came up with a simple Swedish guy Ingvar Kamprad to a major retailer on a global scale. Since its inception, and to this day the mission of IKEA is to improve the daily life of each person, giving everyone the opportunity to purchase furniture, decoration items and other home furnishing products of good quality and at affordable prices.

In its anniversary year, IKEA says THANK you to everyone who is inspired by ideas IKEA, anyone who purchases goods in its stores, all – who loves IKEA and made it a part of your life!

IKEA is always in development. In April 2017, IKEA has launched an online store today online sales comprise about 8% of the total turnover of the company. IKEA is getting closer to cents cities. The first store of a new format already works in the shopping center “Aviapark”, and plans to open another six new design studios of different sizes (two in Moscow, two in St. Petersburg, one in Nizhny Novgorod and one in Tyumen). For the convenience of obtaining IKEA opens special points of release of the goods.

ИКЕА 75 лет

Also IKEA is always concerned about the diversity, quality and design range. Special attention is given to commodity prices. In the online store and hypermarkets IKEA significantly reduced prices on many items, they are marked with a special icon “now the price is lower”. Such products for more than three thousand. IKEA strives to make people’s lives more environmentally friendly and healthy and this year opened a service for receiving used linen. The Laundry is processed, the other part after a preliminary dry cleaning is sent to the needy. Since the service has already collected more than ten tons of sheets.

Посуда ИКЕА

And especially for the anniversary, IKEA prepared a lot of interesting things. For example, this is a TV movie, which reminded all the people of Russia about the most touching and emotional situations and thanked that in these events there is a place for IKEA.

Фильм ИКЕА режиссер Валерия Германика

On the website IKEA.ru there is a page dedicated to the anniversary. Here you can learn about the history of the company, to get acquainted with the most important events in her life, to know the release date of the most interesting collections.

There is another holiday surprise – the IKEA catalogue 2019! It presents a large number of interesting design solutions and products that will suit almost any decor and for any buyer.

Кресло ИКЕА

Especially for the anniversary, IKEA prepared a “chiropteran”. On the website there is a competition “shoot a movie together with IKEA”. In the framework of this competition on stories told by members of the club IKEA FAMILY and associated with IKEA, will be removed three kinonovell. In the meantime, the audience presented the first work, the Director of which was Valeria Gai Germanika. Among famous actors: Andrei Chadov, Nadezhda Sysoeva and… the legendary lamp LAMPAN.

Детский стул ИКЕА

Summing up the results of the work done by the General Director of retail chain IKEA in Russia Pontus of Intell said “We say thank you to SEM 150 millions of visitors to our web site, we say thank you to the 70 million customers who over the year came in our stores, 7 million of our most loyal buyers – club members IKEA FAMILY, 2.5 million subscribers to our groups in social networks, and 27 million visitors to our restaurants, bistros and cafes!” He also noted that the company has a lot of new and interesting ideas: “In the development of the company a couple of strategic partnerships that will take us to a new stage of development“, – said the General Director.

Мебель ИКЕА

We heartily congratulate the IKEA happy anniversary, wish her success and prosperity, new creative ideas and even greater number of buyers! Congratulations and tell her Tusk, THANK you!

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Irina Rusina



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Home&Garden

IKEA has released a collection WINTER 2018

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IKEA has released a collection WINTER 2018

Winter holidays is a pleasant bustle in anticipation of a fun celebration. Every family has its own traditions associated with preparing for the New year and Christmas: some decorate all around and arrange a Grand party while others prefer to relax in solitude and enjoy the silence.

At IKEA there are suitable solutions for any scenario – winter collection WINTER 2018. Fluffy Christmas trees, accessories for home decoration, festive lighting, cozy textiles, beautiful tableware, Christmas decorations, wrapping paper, and delicious gingerbread cookies, gingerbread house and advent calendar to count down the days before Christmas will be much nicer.

Part of the collection was created in collaboration with famous Swedish designer BEA schönfeld – a master craftsman to make unusual clothes and art objects from paper. The designer has come up with incredible images for Lady Gaga, björk and musicians of the Royal Swedish Opera, and IKEA has created a series of magical Christmas decorations and home accessories – wreaths with swallows, lamps with proteins and velvet cushions with floral patterns.

Винтер 2018 

Икеа Винтер 

IKEA Winter18 

Зимняя коллекция ИКЕА 

Новогодний декор ИКЕА 

Коллекция зимы 2018



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Home&Garden

IKEA continues the action “Let’s play”. Change children’s lives for the better

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IKEA continues the action “Let’s play”. Change children’s lives for the better

IKEA continues the campaign “Let’s play a game!” which will help change children’s lives for the better. As in last year all arriving within the stock received from the sale of the toy collection SHOCKETT, created by children’s drawings, received on account of the charitable Fund IKEA. The money will be spent on social programmes in Russia.

From 4 November to 22 December 2018 by purchasing in hypermarkets IKEA children’s toys from this collection, not only will you be able to help children, but will make the world a little better.

Сагоскатт

Children will also be able to take active part in the action. So from 4 to 11 November in IKEA stores and shopping centers of MEGA children 4 to 12 years will be invited to dream and invent to their fantastic character, drawing it on paper. It is quite possible that the picture of your child will become the prototype of a new toy for the collection SHOCKETT next year.

Игрушки созданные по детским рисункам

As the head of the Department of social and environmental programmes IKEA Natalia Bereslavskaya: “We believe that the game is able to change the everyday lives of everyone. The goal of the campaign “Let’s play” – to create new opportunities for the development of children worldwide, despite the living conditions in which they found themselves“.

Детские игрушки ИКЕА

Vyacheslav Rusin



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Home&Garden

How to choose the right place for paintings in the interior: shares his experience of Mobilecash

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How to choose the right place for paintings in the interior: shares his experience of Mobilecash

The use of various art objects in the interior, and in particular paintings, one of the classical techniques, which allows to emphasize the status of the owners, their individuality and good taste.

At the same time, choose the place for the painting carefully, so she became a visual focus in the room and does not distort its geometry.

Hanging the paintings have their particular functions. With the appropriate size and shape of the frame, you can visually change the proportions of the entire room.

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At first glance, it may seem that to choose a suitable place for the painting is easy. But if you want a work of art really stood out, you must follow several principles.

Features choice places

When choosing the location of the picture, it makes sense to take into account the layout of the room. Height, lighting and view from different positions are the significant factors. There are some simple rules:

  • high walls suitable for high and wide paintings of landscape paintings;
  • small pictures should be placed in front of paintings of large dimensions;

The paintings in one room must be in a uniform style, but we should not forget that there may be individual solutions. Most often, the paintings are at a height of 165 cm from the floor. Psychologists and designers have found that it is best perceived images that are at eye level.

Painting a large area visually increase the total area of the premises. If large pictures are smaller, it will create a sense of height.

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Как правильно выбрать место картин на стене

Pinning pictures on the wall

For mounting large and heavy paintings used anchors, which will serve as the mounting system. Small paintings are mounted on special hooks that can withstand about 20 kg of load.

If the frame image has lost its former strength

In a situation when the picture frame began to fall apart, you can try to seal it in small inconspicuous nails. In the case of large images, there are special wooden parts of different sizes.



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