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IKEA has launched a campaign called “Better sleep”
Sleep is an integral part of our lives. And how it will be strong and meaningful depends on many things: our health, wellbeing, mood and performance. In Moscow in the loft “Module” IKEA has unveiled its answer to the important question of “How to sleep well?”, thereby opening the door to the world of comfortable sleep and pleasant dreams.
In his speech General Director of retail chain IKEA in Russia Pontus of Intell said that “IKEA is always thinking about life at home and how to make it even better. We all have our needs in the field of comfortable sleep. IKEA is considered an expert in this field. We have over 650 products for a comfortable sleep. Since 2000 when we opened our first store in Russia, we have sold more than 4 million mattresses, blankets 8.5 million and about 20 million pillows“.
The sales Manager IKEA Russia Yulia Ivashechkina said that “the company IKEA regularly carries out their own surveys, and during one of them received interesting information. It turns out that during sleep the person turns over an average of 26 times. One of the features of families in Russia is that many of them sleeping on the sofa beds. The number of such families is about 37 percent. Also IKEA have found that in my entire life in a dream a person spends on average 23 years (with average life expectancy 71 years). Another interesting fact: about 17 percent of families with children in Novosibirsk sleep with their children in the same bed, because it is so much warmer“.
There is no universal recipe how to sleep well, but there are some life hacks, how to choose a comfortable place to sleep and IKEA helps the people of Russia in this. For example, IKEA offers mattresses, which dampen oscillatory movement, thereby making sleep more comfortable. IKEA offers mattresses of different thicknesses, including those with a lifting head, to make it easier to get out of bed.
Recently IKEA has a new section on how to sleep comfortably. In this section there are numerous tips on how to significantly improve your sleep. You will learn: how to choose a mattress, what is the difference between soft and hard pillows, which is important for creating a comfortable microclimate in bed, much better sleep and much more.”
Fulfilling duties of the head of the marketing Department of IKEA Russia Inna Romagnoli said that “IKEA has interviewed 60 thousand people, asking them the question: “What man can compare with the sensations of emotions, when they slept great”. Among the popular answers were “massage 4 hours 4 hands”, “to find the money in the jacket, month relaxing on the beach”, “fall in love”“.
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IKEA has decided to provide undeniable proof that a good night’s sleep in the most unexpected place. For example, in the train. Therefore, IKEA has launched a brand car “Better sleep” with individual solutions for each passenger. Brand IKEA car will be part of the trains plying between Moscow and St. Petersburg. To ride it will be for months.
Anyone citizen of our country will be free to ride in this car. This will need to take part in the competition on the IKEA website https://ikea.ru/ext/ru/sleepbetter where to answer the question, “why do you need to sleep during the trip to Moscow or Saint-Petersburg”. The jury will select the most original story, the authors of which will get the coveted tickets.
Vyacheslav Rusin
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