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IKEA has released a collection WINTER 2018

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IKEA has released a collection WINTER 2018

Winter holidays is a pleasant bustle in anticipation of a fun celebration. Every family has its own traditions associated with preparing for the New year and Christmas: some decorate all around and arrange a Grand party while others prefer to relax in solitude and enjoy the silence.

At IKEA there are suitable solutions for any scenario – winter collection WINTER 2018. Fluffy Christmas trees, accessories for home decoration, festive lighting, cozy textiles, beautiful tableware, Christmas decorations, wrapping paper, and delicious gingerbread cookies, gingerbread house and advent calendar to count down the days before Christmas will be much nicer.

Part of the collection was created in collaboration with famous Swedish designer BEA schönfeld – a master craftsman to make unusual clothes and art objects from paper. The designer has come up with incredible images for Lady Gaga, björk and musicians of the Royal Swedish Opera, and IKEA has created a series of magical Christmas decorations and home accessories – wreaths with swallows, lamps with proteins and velvet cushions with floral patterns.

Винтер 2018 

Икеа Винтер 

IKEA Winter18 

Зимняя коллекция ИКЕА 

Новогодний декор ИКЕА 

Коллекция зимы 2018



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Home&Garden

A romantic meal on Valentine’s Day

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Romantic meal for Valentine’s Day

Here come the most cheerful and romantic holiday for all lovers – Valentine’s Day. And, of course, this day I want to be so special, something to surprise and please your mate.

It can be tender declarations of love, Valentine wishes, flowers, chocolates, surprises and, of course, a romantic meal with a good glass of wine or champagne. Today beautiful decoration of the festive table for Valentine’s Day we learned from Sheila, the owner of a blog about design and décor of the Maison de Cinq.

This is a beautiful romantic meal are designed in delicate pink tones.

In the middle of the table spread out a velvet cloth carpet powder colored.

Roses are symbol of love, so for table decorations were chosen small roses of three different colors.

Since this is a dinner for two lovers, then plates white with pink rim arranged for two people.
 

Gold Cutlery are perfectly combined with brass candlesticks and add vintage style and charm to the feast.

Delicate wine glasses with gold engravings are doubtless the decoration of the table. And, of course, love potion – wine, and it is also pink.

Small glass round vases with individual rosettes are placed on the table.

A bouquet of roses in a large vase set on the dresser.

Maybe you get inspired by this table or create their own. Importantly, in the evening you light a candle, turn up the music, fill the glasses and I’ll say it again your sweetheart cherished words of love. Congratulations on your Valentine’s Day! Love and be loved!

Irina Rusina



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Home&Garden

IKEA has launched a campaign called “Better sleep”

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IKEA has launched a campaign called “Better sleep”

Sleep is an integral part of our lives. And how it will be strong and meaningful depends on many things: our health, wellbeing, mood and performance. In Moscow in the loft “Module” IKEA has unveiled its answer to the important question of “How to sleep well?”, thereby opening the door to the world of comfortable sleep and pleasant dreams.

In his speech General Director of retail chain IKEA in Russia Pontus of Intell said that “IKEA is always thinking about life at home and how to make it even better. We all have our needs in the field of comfortable sleep. IKEA is considered an expert in this field. We have over 650 products for a comfortable sleep. Since 2000 when we opened our first store in Russia, we have sold more than 4 million mattresses, blankets 8.5 million and about 20 million pillows“.

Понтус Эрнтелл

The sales Manager IKEA Russia Yulia Ivashechkina said that “the company IKEA regularly carries out their own surveys, and during one of them received interesting information. It turns out that during sleep the person turns over an average of 26 times. One of the features of families in Russia is that many of them sleeping on the sofa beds. The number of such families is about 37 percent. Also IKEA have found that in my entire life in a dream a person spends on average 23 years (with average life expectancy 71 years). Another interesting fact: about 17 percent of families with children in Novosibirsk sleep with their children in the same bed, because it is so much warmer“.

ИКЕА Лучше спите

There is no universal recipe how to sleep well, but there are some life hacks, how to choose a comfortable place to sleep and IKEA helps the people of Russia in this. For example, IKEA offers mattresses, which dampen oscillatory movement, thereby making sleep more comfortable. IKEA offers mattresses of different thicknesses, including those with a lifting head, to make it easier to get out of bed.

Recently IKEA has a new section on how to sleep comfortably. In this section there are numerous tips on how to significantly improve your sleep. You will learn: how to choose a mattress, what is the difference between soft and hard pillows, which is important for creating a comfortable microclimate in bed, much better sleep and much more.”

Инсталляция ИКЕА

Fulfilling duties of the head of the marketing Department of IKEA Russia Inna Romagnoli said that “IKEA has interviewed 60 thousand people, asking them the question: “What man can compare with the sensations of emotions, when they slept great”. Among the popular answers were “massage 4 hours 4 hands”, “to find the money in the jacket, month relaxing on the beach”, “fall in love”“.

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IKEA has decided to provide undeniable proof that a good night’s sleep in the most unexpected place. For example, in the train. Therefore, IKEA has launched a brand car “Better sleep” with individual solutions for each passenger. Brand IKEA car will be part of the trains plying between Moscow and St. Petersburg. To ride it will be for months.

Поезд ИКЕА

Anyone citizen of our country will be free to ride in this car. This will need to take part in the competition on the IKEA website https://ikea.ru/ext/ru/sleepbetter where to answer the question, “why do you need to sleep during the trip to Moscow or Saint-Petersburg”. The jury will select the most original story, the authors of which will get the coveted tickets.

Vyacheslav Rusin



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Living room furniture MebShop – original interior with unusual design approach

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Living room furniture MebShop – original interior with unusual design approach

Living room is a public room that is exposed to public view. In addition to owners who spend a lot of time in this room, invited guests, partners at work, friends and family. Therefore, the interior room is paid maximum attention compared to other rooms in a residential area.

Shop MebShop took care of that with the choice of furnishings, namely, choosing furniture for the living room, no problems.

What should be in the living room

Mostly living room is the large and bright room in the apartment or house. Accordingly, the furniture is selected of a certain type. This is mandatory:

  • upholstered furniture – sofa, chairs, couch, sofa, etc. this furniture is Selected in accordance with the size of the living room if the living room is large, you can buy a bulky solid furniture, and for small rooms you can find compact, but roomy sitting area;
  • wall. Is a modular furniture set which can contain multiple different items, bedside table under the TV, cabinets, cupboards, shelves, mezzanine, bedside tables with drawers, etc. you can Combine as you like;
  • bedside table under the TV. This is an option for those who do not want to pile up the living space or living room if small size. These tables are functional and practical, as they allow to determine not only the TV but also to place certain things;
  • coffee table. Is the furniture in the living room, without which not to do when building a room. It plays a functional role. It can accommodate all sorts of stuff, for example, console, vase, magazines, gadgets. You can arrange a tea party, etc.

There are still many pieces of furniture that will fit in the living room, as manufacturers today offer a huge assortment.

Тумбочка под телевизор

Principles of selection of furniture in the living room

Before you buy the furniture in the room, it is necessary to study the main points of interior design:

  • to determine the overall style and color scheme – choosing furniture, starting from the design space;
  • to determine the purpose of living. You need to figure out what furniture, what it should be. For example, just comfortable and convenient, or at the same time practical and functional;
  • how to arrange furniture. Depends on how many interior items have to be purchased.

Стенка Грин



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