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IKEA has launched a campaign called “Better sleep”

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IKEA has launched a campaign called “Better sleep”

Sleep is an integral part of our lives. And how it will be strong and meaningful depends on many things: our health, wellbeing, mood and performance. In Moscow in the loft “Module” IKEA has unveiled its answer to the important question of “How to sleep well?”, thereby opening the door to the world of comfortable sleep and pleasant dreams.

In his speech General Director of retail chain IKEA in Russia Pontus of Intell said that “IKEA is always thinking about life at home and how to make it even better. We all have our needs in the field of comfortable sleep. IKEA is considered an expert in this field. We have over 650 products for a comfortable sleep. Since 2000 when we opened our first store in Russia, we have sold more than 4 million mattresses, blankets 8.5 million and about 20 million pillows“.

Понтус Эрнтелл

The sales Manager IKEA Russia Yulia Ivashechkina said that “the company IKEA regularly carries out their own surveys, and during one of them received interesting information. It turns out that during sleep the person turns over an average of 26 times. One of the features of families in Russia is that many of them sleeping on the sofa beds. The number of such families is about 37 percent. Also IKEA have found that in my entire life in a dream a person spends on average 23 years (with average life expectancy 71 years). Another interesting fact: about 17 percent of families with children in Novosibirsk sleep with their children in the same bed, because it is so much warmer“.

ИКЕА Лучше спите

There is no universal recipe how to sleep well, but there are some life hacks, how to choose a comfortable place to sleep and IKEA helps the people of Russia in this. For example, IKEA offers mattresses, which dampen oscillatory movement, thereby making sleep more comfortable. IKEA offers mattresses of different thicknesses, including those with a lifting head, to make it easier to get out of bed.

Recently IKEA has a new section on how to sleep comfortably. In this section there are numerous tips on how to significantly improve your sleep. You will learn: how to choose a mattress, what is the difference between soft and hard pillows, which is important for creating a comfortable microclimate in bed, much better sleep and much more.”

Инсталляция ИКЕА

Fulfilling duties of the head of the marketing Department of IKEA Russia Inna Romagnoli said that “IKEA has interviewed 60 thousand people, asking them the question: “What man can compare with the sensations of emotions, when they slept great”. Among the popular answers were “massage 4 hours 4 hands”, “to find the money in the jacket, month relaxing on the beach”, “fall in love”“.

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IKEA has decided to provide undeniable proof that a good night’s sleep in the most unexpected place. For example, in the train. Therefore, IKEA has launched a brand car “Better sleep” with individual solutions for each passenger. Brand IKEA car will be part of the trains plying between Moscow and St. Petersburg. To ride it will be for months.

Поезд ИКЕА

Anyone citizen of our country will be free to ride in this car. This will need to take part in the competition on the IKEA website https://ikea.ru/ext/ru/sleepbetter where to answer the question, “why do you need to sleep during the trip to Moscow or Saint-Petersburg”. The jury will select the most original story, the authors of which will get the coveted tickets.

Vyacheslav Rusin



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Home&Garden

How to choose and place the furniture in the bathroom?

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How to choose and place the furniture in the bathroom?

Bathroom – not the easiest place for furniture. In the room with high humidity and temperature extremes, even a good wood hard to preserve the original appearance. Not to mention the slabs of compressed wood shavings. A good example of bathroom furniture called the collection of moisture resistant MDF. Also some types of wood can withstand such difficult conditions.

Buying furniture for your bathroom, keep in mind three aspects:

1. How it is made?
2. How do you install?
3. Is there enough place for it in your bathroom?

MDF, chipboard or array?

Bathroom furniture manufactured from moisture-resistant MDF or chipboard. From the latest make parts of the building, the facades are often made from MDF. This material is more resistant to water, vapors and mechanical damage. Cabinets or cupboards from moisture resistant particle Board often belong to the category “economy”. In small rooms they will last 3-5 years.

As for natural wood, many rocks absorb the liquid and deform. For the manufacture of furniture in a bathroom used by such species: wenge, Zebrano, ash or oak. Of course, they are repeatedly treated with primer, varnish, oil, as well as near waterproof means. The only way they can survive in warm, moist environments. Collection of solid cost several times more expensive tile counterparts, but are an order of magnitude longer.

Choose the type of installation

Outdoor furniture without legs is rarely used in the bathroom. Producers know that 1-2 cm under the cupboard or wardrobe will be a real problem when there will begin to leak water. Due to the lack of natural ventilation and access for cleaning the bottom will get wet, warp and soon will become worthless. Outdoor elements appropriate to put only in the bathrooms with heated floors.

Over the last 5 years, great popularity gaining suspended furniture. Dressers and cabinets are fixed to special rails mounted on the wall. They look fresh, modern, and more pleasing Housewives functionality. Suspension components simplify cleaning of the floor, freeing up space to accommodate low baskets or floor scales. This set will make any modern bath.

Keep your distance

Lifetime tables, a chest of drawers or Cabinet installed in the bathroom, often depends on the placement. Designers never put furniture close to each other, and especially in the bathroom. The lack of space accelerates the process of deterioration of the material. It is important that between the walls of all the elements was a space of not less than 3-5 cm the same applies to installation in corners. No need to put the pencil box right next to the walls. The balance is to consider in advance, given how open the door and there are bedside tables.



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Home&Garden

Opened a new store in an urban format IKEA Khodynka

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Opened a new store in an urban format IKEA Khodynka Field

In the shopping center “Aviapark” opened a new store in an urban format IKEA Khodynka. We reported earlier about the opening a year ago in the shopping center “Aviapark” the store of a new format IKEA in the city. Now, in this Mall there was a full store, which is located on two floors with a total area of 7700 square meters.

IKEA Khodynka entire range are grouped into zones – kitchen, bedroom, living room, bathroom, with furniture from all the necessary accessories. Accessories and most popular small furniture you can take home with them immediately, and oversized furniture – book in delivery at an affordable price. All goods brought home the next day.

The address of the IKEA store: Moscow, AVIAPARK, Khodynsky Boulevard 4, floors 3 and 4. Next to the metro station CSKA.

ИКЕА Ходынское поле

ИКЕА Авиапарк

ИКЕА Москва

ИКЕА метро ЦСКА

V. R.



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Home&Garden

Company Smeg has released a mixer in a retro style

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Company Smeg has released a mixer in retro style

The secret of a perfect style is in the details, and the brand Smeg has again proved it by releasing a model of the mixer in the series “50s Style”. Its brightness attracts attention, at the same time, the device surprises with its practicality. The range is available in seven different colors: white, chrome, red, black, cream, pastel green and pastel blue to meet the different taste preferences!

Mixer Smeg will make spending time in the kitchen as comfortable as possible. If you used to have to wash the dishes on weight, but now everything has changed. Pull spout with a powerful and accurate pressure jet that will effectively wash away impurities from all surfaces and even in the most remote places. Now you can wash large objects to collect water in a vase or large pot. Also, you can not worry about the kitchen countertop: the height of the mixer allows to avoid splashing of water.

This small kitchen appliance from Smeg is endowed with the systems of ESC and WSC. The system WSC (Water Saving Cartridge) allows you to save water consumption, adjusting water flow, while the ESC (Energy Saving Cartridge) reduces the flow of hot water. The mixer is an important part of the kitchen space, which depends on our everyday comfort. With the help of the new gadget from Smeg, you can not only enjoy the cleanliness of your dishes, but also choose the perfect combination of colors, pick up the mixer to the other kitchen appliances and make your kitchen really special.

Смеситель SMEG в ретро стиле



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