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IKEA has launched a campaign called “Better sleep”

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IKEA has launched a campaign called “Better sleep”

Sleep is an integral part of our lives. And how it will be strong and meaningful depends on many things: our health, wellbeing, mood and performance. In Moscow in the loft “Module” IKEA has unveiled its answer to the important question of “How to sleep well?”, thereby opening the door to the world of comfortable sleep and pleasant dreams.

In his speech General Director of retail chain IKEA in Russia Pontus of Intell said that “IKEA is always thinking about life at home and how to make it even better. We all have our needs in the field of comfortable sleep. IKEA is considered an expert in this field. We have over 650 products for a comfortable sleep. Since 2000 when we opened our first store in Russia, we have sold more than 4 million mattresses, blankets 8.5 million and about 20 million pillows“.

Понтус Эрнтелл

The sales Manager IKEA Russia Yulia Ivashechkina said that “the company IKEA regularly carries out their own surveys, and during one of them received interesting information. It turns out that during sleep the person turns over an average of 26 times. One of the features of families in Russia is that many of them sleeping on the sofa beds. The number of such families is about 37 percent. Also IKEA have found that in my entire life in a dream a person spends on average 23 years (with average life expectancy 71 years). Another interesting fact: about 17 percent of families with children in Novosibirsk sleep with their children in the same bed, because it is so much warmer“.

ИКЕА Лучше спите

There is no universal recipe how to sleep well, but there are some life hacks, how to choose a comfortable place to sleep and IKEA helps the people of Russia in this. For example, IKEA offers mattresses, which dampen oscillatory movement, thereby making sleep more comfortable. IKEA offers mattresses of different thicknesses, including those with a lifting head, to make it easier to get out of bed.

Recently IKEA has a new section on how to sleep comfortably. In this section there are numerous tips on how to significantly improve your sleep. You will learn: how to choose a mattress, what is the difference between soft and hard pillows, which is important for creating a comfortable microclimate in bed, much better sleep and much more.”

Инсталляция ИКЕА

Fulfilling duties of the head of the marketing Department of IKEA Russia Inna Romagnoli said that “IKEA has interviewed 60 thousand people, asking them the question: “What man can compare with the sensations of emotions, when they slept great”. Among the popular answers were “massage 4 hours 4 hands”, “to find the money in the jacket, month relaxing on the beach”, “fall in love”“.

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IKEA has decided to provide undeniable proof that a good night’s sleep in the most unexpected place. For example, in the train. Therefore, IKEA has launched a brand car “Better sleep” with individual solutions for each passenger. Brand IKEA car will be part of the trains plying between Moscow and St. Petersburg. To ride it will be for months.

Поезд ИКЕА

Anyone citizen of our country will be free to ride in this car. This will need to take part in the competition on the IKEA website https://ikea.ru/ext/ru/sleepbetter where to answer the question, “why do you need to sleep during the trip to Moscow or Saint-Petersburg”. The jury will select the most original story, the authors of which will get the coveted tickets.

Vyacheslav Rusin



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Cooking with SMEG. Culinary master class in the Studio “Flour”

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Cooking with SMEG. Culinary master class in the Studio “Flour”

Beautiful and functional kitchen is every woman’s dream! Any owner confirm if the kitchen is organized properly and you have access to reliable and efficient appliances, cooking becomes easy, interesting and exciting process. To stay and cook in the kitchen with pleasure for more than 70 years helps elegant and high-performance appliances company SMEG.

Italian company SMEG is a world leader in the production of household appliances. Initially the company produced a gas stove, then started the production of washing machines and dishwashers. Today in stock brand SMEG has all the equipment, which simplifies life and significantly improves quality of life. Refrigerators, microwave ovens, ovens, dishwashers, kettles, blenders, mixers and other appliances. Producing reliable, economical and easy to handle equipment, the brand quickly became famous and gained worldwide recognition.

SMEG в Москве

In Moscow at the culinary Studio “Flour” company SMEG held a master class where all the participants had the opportunity to cook Italian recipes. And, of course, all prepared using the technique of Italian production SMEG.

Оксана Теплинская

Before the master-class PR Manager of the company SMEG Oksana Teplinskaya said that many know the brand SMEG as the Creator of the cult retro fridges and interesting solutions in the design of household appliances. During its more than 70 year history, the company has come a long way, having evolved from a small businesses in the city of Guastalla Reggio Emilia area in Italy to the group of companies with offices in nineteen countries around the world. The Russian market is one of the most important for the company, so the appearance of these culinary venues as “Flour” in Moscow where you can feel the taste of Italy and taste of Italian design, SMEG is very important.

Андрей Грушко

The head of the culinary Studio “Flour” Andrew Grushko noted that in developing the concept of the Studio managers have tried to make it different from similar projects and are as functional and technology SMEG have added the flavor of comfort and hospitality.

Шеф-повара кулинарной стулии Мука

In the program cooking class in “Flour” on this day there were two dishes: black ravioli with smoked salmon with mousse of Dor-blue and tobiko and blue Panna cotta with mousse of black currant. Helped to prepare these dishes the two chefs Yaroslav Belolapotkov and Sergey Kuznetsov.

Ярослав Белолапотков

В кулинарной студии Мука

Сергей Кузнецов

Кулинарный мастер-класс

All the participants were divided into two teams. The first team under the guidance of chef Sergei Kuznetsov cooked Italian ravioli, the second team led by Yaroslav Belolapotkov, engaged in cooking a delicious dessert of Panna-cotta with mousse.

Голубая панна-котта 

Черные равиоли с копченым лососем

All participants took an active part in cooking, helping each other, and then with pleasure tasted the result of their work!

Бытовая техника SMEG

Миксер SMEG

SMEG

Cooking classes are gaining popularity as a new form of communication. Here not only learn to prepare delicious meals, but also communicate, having fun, find new friends and along with them your hands to create culinary masterpieces.

SmegВМуке

Address culinary Studio “Flour”: Moscow, Shmitovskiy proezd d. 16 p. 1

Author photo Vyacheslav Rusin

Irina Rusina



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The contest Batimat Inside 2019

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The contest Batimat Inside 2019

In the framework held in Moscow international building and interior exhibition “BATIMAT RUSSIA 2019” summed up the VI all-Russian competition of interior design with international participation BATIMAT INSIDE 2019.

By tradition the ceremony of awarding the winners of the contest began with a welcome speech of Director of the International construction and interior exhibition BATIMAT RUSSIA. Tamara Lukyanenko on behalf of the organizers of the competition congratulated all participants and noted the annual growth of geography and quality of entries. This year the competition received over 200 projects from designers from Russia, Azerbaijan, Kazakhstan and Uzbekistan.

The ceremony of awarding the winners was held in the format of “Conversations about design”, which was attended by well-known architects and designers – representatives of the jury. Helen Teplitskaia – artist, designer, decorator, fashion designer, stylist, presenter of TV programs “Bottomless mezzanine” and the “Color revolution”, gave a master class “the Irony is the interior”. Examples of the work of the Austrian architect friedensreich Hundertwasser, Elena convinced all present that irony is one of the most important ingredients of good design, and advised to learn to use it.

Елена Теплицкая на Batimat Inside 2019

Victoria Kiorsak – interior designer, head of Victoria Kiorsak Interiors and Architecture, art Director and mastermind of the Note.london, the owner of the gallery of art and design, founder of the online school interior design “the ABCs of professional design”, told about the differences between the work of the designer in Russia and abroad. But real professionals combines attentive to the needs of the customer and market needs, enabling you to create a project, which will go and which will bring profit. Alexander Radoske – architect, co-founder of the architectural office Hollin+Radoske in Frankfurt am main, working in Germany since 1997, gave an expert evaluation of two projects “House on Mosfilmovskaya” and “Cafe “Barbara” interiors, which is output from the banal, where a combination of design and architecture creates a good atmosphere.

Partners of the prize Fund of the contest this year are leading companies of the construction industry, KNAUF, HANAK, LLC “ESCO LIGHT,” DEKON and REMMERS. As a prize to the winners, 1st place in all categories received gift certificates worth 50,000 rubles for the purchase of products of partner companies of the competition. Mr Moose – the Director for corporate communications of the group KNAUF CIS, gave opening remarks and awarded two winners in the category “Public space” under “Project” and “completed project”.

Director of representative office in Russia HANAK, Tatjana Komarova, presented a certificate to the author in the nomination “Living space” in the “completed project”.

The winners – the authors of the project in the category “Commercial space” in the section “Implemented the project” received a gift certificate from the Executive Director of the company “Esko the Light,” Raven Marina.

Elena Khasanova – leading project Manager of the company “Dekon”, was presented with a gift certificate to the winners in the nomination “Commercial space” in section “Project”.

Director of marketing company Remmers, Julia Labor, awarded two prize certificate in the nomination “Living space” under “Project” in the nomination “Spa-area”. One of the necessary tools in the work of designers is a set of color fan Pantone FHI Color Guide. Partner of the contest – the company Grafitek, Pantone, the official representative in Russia, provided the winners of the 2nd place, color fans with covers of the most fashionable colors of the year 2019 – “from Pantone Living Coral”.

Architectural publisher DOM publishers becomes the partner of the contest Batimat Inside. The winners, who took 3rd place in the nominations received book prizes – an indispensable practical guide for professionals architectural guidebooks of exceptional historic and contemporary routes and monographs on the theory and history of architecture.

In addition, all winners received certificates for free access to the platform Archily.ru another partner of the contest. The service is a market place, orders for designers and architects.

Another partner of the contest “beaver”, the first Russian round-the-clock news channel about Hobbies and interests, original ideas and solutions to transform the home, garden or office for the second consecutive year established a special prize and provided an opportunity to participate in the filming of its flagship project, super show about creating a new life for 24 hours — “Day of change”!

Artem Petrov and Kate Gershuni, leading a “Day of change”, presented certificates to the shooting in the program authors of the best projects, according to the editorial staff of the channel, in the nomination “LIVING SPACE”.

In the “Day change” in just 24 hours with highly qualified experts, we transformed a room or apartment. We are not just doing “easy” repair, we realize the dream and create a new cozy space! In the framework of the contest Batimat Inside we have established an incredible prize! For us it is very important to support young talented designers and help them to realise their bold and creative solutions to the space around us more beautiful and comfortable every day, – said Artem Petrov.

Телеканал Бобер на Batimat Inside 2019

Special prizes from TV channel “the beaver” got:

Pashinskaya Victoria, Studio design PV Design Studio with the project “Apartment for businessman”.

Zhanna Naumenko, bryleva angelina, designers, project “Studio “Sketchbook”.

Oleynikova (Vishnevskogo) Catherine, the designer, with the project “apartment for a young couple”.

Zakharova Anastasia Studio “design Point” with the project “Color and texture”.

Mikhailov, Andrei (lead author), group of companies “Foundation”, with the project “Juicy paint in the style of art Deco and neo-classical”.

The members of jury was awarded by the organizer of the contest is the Publishing house of the “Construction Expert” eco-prizes – pineapple.

By results of work of jury of the contest prizes were distributed among the participants BATIMAT INSIDE the following way:

In the category of “PUBLIC SPACE” section, “PROJECT”:

1st place: Alexey Denisov, addresstudio (Ryazan) for the project “Roi Des Mers”

2nd place: Sundukovy Sisters (Moscow) for the project “Animal&Roots”

3rd place: Louise Kuczynski, private designer (Moscow) for the project “the restaurant “IL Patio” in Makhachkala”

section “IMPLEMENTED PROJECT”:

1st place: Sundukovy Sisters (Moscow) for the project “Lucky Izakaya Bar”

2nd place: Anastasia Kasparian, Architectural design Bureau “Golden Heads” (Moscow) for the project “Varvara cafe”

3rd place: Yegor Astapchenko, Danilevskaya Tatiana Kryukova Svetlana, Neznamov Vitaly, Strakhova Svetlana – 5S Group (“”Group of the Fifth Season of”) (Voronezh) for the project “renovation of the rooms and corridors of the hotel “Renaissance Baltic” in St.-Petersburg”

KNAUF на Batimat Inside 2019

In the nomination “COMMERCIAL SPACE”:

the section “PROJECT”:

1st place: Vasin Alexander Murashkin Stanislav, Murashkina Daria Plotnikova Nadezhda, Khomyakov Dmitry – archPLACE Architectural Bureau (Moscow) for the project “office Interior “standard line”

2nd place: Yulia desyatnikova is a private designer (Saint-Petersburg) for the project “design for the interior part of a large multi-functional space “INGRIA TOWER”

3rd place: Kapralova Taisiya, Anastasia Matveeva, Lukiyanchuk Sergey – TSP Design Studio (Moscow) for the project “Office in the basement”

/Декон на Batimat Inside 2019

the category of “IMPLEMENTED PROJECT”:

1st place: Butusov, Andrey, Kuznetsov, Alex, Alexandra Shumakova, LLC “Union of Architects” (Moscow) for the project “IDEAL house”

2nd place: Anna Lviv, Lviv Boris, Fedor Goreglyad, Romanova Maria DA Architectural Bureau (Saint-Petersburg) for the project “Coworking WORKKI FEDERATION”

3rd place: Kruchina Antonina, Kozlovskaya Julia Lukashova Hope – Design-design office “Arkhitonika” (Novosibirsk), for the project “Interior design office trading company”.

Эско Свет на Batimar Inside 2019

In the nomination “LIVING SPACE”:

the section “PROJECT”:

1st place: Maltsev Vadim – VADIM MALTSEV DESIGN & DECOR | FURNITURE (Saint – Petersburg) for the project “Duplex apartment in the street Marata”

2nd place: Anna Samarina, Malafeev Tatiana – individual designers (Ekaterinburg), for the project “Clean image”

3rd place: Natalia Chernukha is a private designer (Saint-Petersburg), for the project “Keeping the main thing”

section “IMPLEMENTED PROJECT”:

1st place: Denis Krasikov, Anastasia chillies – CARTELLE DESIGN (Saint-Petersburg) for the project “Bolshevik”

2nd place: Helen Miroshkina, Miroshkin Michael – Geometrix Design (Moscow), for the project “LCD House on Mosfilmovskaya”

3rd place: Chesnokova Barbara Studio “Point of design” (Moscow), for the project “Apartment on VDNKH”

Hanak на Batimat 2019

In the nomination “SPA-AREA”:

1st place: Anastasiya Ulyanova – school of architecture MARCH (Moscow) for the project “Flow” – a leisure-thermal complex of sensations”

2nd place: Sundukovy Sisters (Moscow) for the project “Spa center”

3rd place: Maria Schneider – “INTEP” (Lyubertsy), for the project “Spa “Park Hotel Orel”

Remmers на Batimat Inside 2019

In addition, the Architectural publisher DOM publishers chose several projects and gave additional special prizes:

Maltsev Vadim – VADIM MALTSEV DESIGN & DECOR | FURNITURE (Saint-Petersburg) for the project “Duplex apartment in the street Marata”

Sundukovy Sisters (Moscow) for the project “Animal&Roots”

Sundukovy Sisters (Moscow) for the project “Community Moscow”

Desyatnikov Julia – private designer (Saint-Petersburg) for the project “design for the interior part of a large multi-functional space “INGRIA TOWER”

Cichon M., Kmita M., Razin A. – CJSC “Blank Architects” (Moscow) for the project “Multifunctional international company office “Blank Architects”

Sundukovy Sisters (Moscow) for the project “Spa center”

Призеры Batimat Inside 2019

All competition entries posted on the official page on the portal “Building Expert”.



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Tarkett flooring in the interior

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Tarkett flooring in the interior

Company Tarkett is a world leader in the production and sale of floor coverings. For more than 130 years for their buyers it offers beautiful, high-quality, environmentally friendly products. The company produces parquet Board, laminate, vinyl coating for household and public premises, sports and special coatings, modular cover Art Vinyl.

Within the construction and interior exhibition Batimat Russia 2019, the company introduced a variety of Tarkett flooring, as well as demonstrated a new technology – digital printing any pattern on the floorboard, which gives more opportunity for creativity to interior designers. The company first showed at the exhibition modular laminate that allows to combine different colors and formats, trims and designs in the same room.

The history of the company Tarkett is from 1886, when the city of Malmo in Sweden began to operate a small factory for the production of solid parquet, which pretty quickly gained a reputation for producing high quality floor coverings.

Напольные покрытия Tarkett 

Экспозиция Tarkett на Batimat Russia 2019

To date, Tarkett has 34 modern production centers, which employ about twelve thousand employees. Has production in Russia. So, in the city of Otradny in Samara region the company produces Tarkett linoleum. The production capacity reaches 114 million square meters per year. In Mytischi situated near Moscow the company Tarkett laminate is made. The plant capacity is 12 million square meters per year.

Манекен и напольное покрытие. Реклама Tarkett 

Напольные покрытия на выставке Batimat Russia

At the exhibition Batimat Russia 2019, the company Tarkett has introduced a technology Tarkett Digi Lab, which allows you to put a picture on natural wood, thanks to its innovative method of applying color, there is a possibility of accurate selection of the slightest nuances and combinations with the individual structure of each Board. Now the wood can be applied to almost any prints from simulate green grass to create art masterpieces.

Tarkett 

Виды напольных покрытий Tarkett

During the exhibition, a Tarkett company invited the famous designer and decorator Irina Dymov, who shared her experiences with a large audience that had gathered that day. In particular, the designer said that in her opinion “the flooring is already fifty percent of the interior. They need to pay particular attention, because their choice depends on the mood in which the person will reside most of the time indoors. I prefer to lay in their projects “brutal counter” – wide, solid, natural wood. In my opinion, the more natural, the more it livens up the interior“.

Декоратор Ирина Дымова

The designer also noted that if the design project is very active floor with some large colourful images, laser cutting or intensive pattern, the best option would be to combine such flooring with minimalist interior. If the room you plan to put the furniture and how to speak in textiles, in this case it is better to use the floor as background.

Irina Dimova said she loves in their design projects to combine styles and trends, factors and designs. Special attention is paid to decorator flooring choice, correct selection which allows you to create exclusive personalized harmonious interiors. She noted that “a Tarkett company found the solution in a variety of color palettes and materials, which have a wide range for use“.

Паркет Tarkett

For ease of implementation of design ideas company Tarkett has developed several scenarios for implementing in your digital lab Tarkett Digi Lab that will allow in terms from 30 to 45 days to create a unique flooring under the plan of the designer: – “short”, in which the figure is confined to a unique Board; – “art-house”, where the image is composed of multiple boards that fit between them only along the long edges; – “biopic”, in which the image is composed of multiple boards that fit between them as short and long ends; – “fantasy / adventure”, which involves the development of a new unique design of floor coverings; – “remake”, which gets a new color or shade for an existing design.

Learn more about the types of flooring company Tarkett and services visualization and modeling of interior website: tarkett.ru

Author photo Irina Rusina

Vyacheslav Rusin



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