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AkzoNobel welcomes a new dawn with the Color of the Year 2020
“Quiet dawn” (Tranquil Dawn) is the name AkzoNobel gave its Color 2020. Created following extensive research color trends, performed by experts from all over the world, this color is meant to capture the essence of what makes us better human beings at the dawn of the new decade.
Exquisite and delicate shade that combines notes of green, blue and gray, Tranquil Dawn belongs to all four palettes ColourFutures 2020 the Objective of these palettes – to inspire the customer and make it easier for him to pick up the desired shade.
“Quiet dawn” perfectly reflects the mood of 2020 and the qualities that make us more compassionate, explains Helen van Gent, head of the International aesthetic Center of Akzo Nobel, which conducts an annual study of color trends. – This shade reminds of the color of the morning sky and embodies our desire to preserve the human qualities that we need in the new decade. This is an exciting and inspiring way to share with the world our love to the colors”, she added.
Every year the company’s experts work with leading professionals in the field of design, learning processes and annual trends in society and design. Due to this drawn current palette that perfectly matches the demands of various sectors and segments. A study of global trends is an important part of the process of determining the Color of the Year, emphasizing the primary importance of client requests AkzoNobel around the world.
“The research we conduct, intended to ensure application of the latest trends in all relevant areas of our paint business, commented David Menko, Director of marketing for AkzoNobel. – Our team of designers encode the received information in the colors for various industries, including automotive, architecture, consumer electronics, and wood products, focusing on the specifics of each of these markets“.
In particular, each of the four color palettes 2020 for decorating the houses will be devoted to a single topic – “House of silence” (The Care Palette), a “Home for life” (The Play Palette), “House of meaning” (The Meaning Palette) and “House of self-expression” (The Creativity Palette). These palettes satisfy certain specific needs, and provide the buyer the freedom of expression.
The results of color trends research can find application in other business areas, where the color plays a significant role. For example, units of special automotive coatings, powder coatings and coatings for wood, based on this information, offer modern solutions in the field of color designers the largest markets for furniture, joinery, flooring and building materials.
“Our business unit “Automotive and special coatings” takes full advantage of the results of studies of color trends to create matching color palettes in a variety of segments, such as consumer electronics, automotive and aerospace industry, explains David Menko. – Standardized the process of developing colors and trends also helps our companies responsible for powder coatings and coatings for wood, to successfully launch and use your own trend colours and their accompanying palette in all markets“.
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