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Geek’s Guide to Amazon Prime Day 2018

Amazon Prime Day (and a half) doesn’t officially kick off until 3 p.m. ET today.

But, in an everlasting effort to attract shoppers and encourage Prime memberships, the e-retailer is offering some early-bird deals.

In the market for a home assistant or new tablet? Amazon is already providing “double the deals” on Alexa-enabled products like Echo, Fire TV, and Fire tablets, as well as new categories from home security to touchscreen devices.

If you’re not already a Prime member, now’s a great time to sign up for a 30-day free trial.

The annual event promises 36 hours of deals for techies, beauty fans, gamers, kids, home chefs, bookworms, fitness buffs, DIYers, athletes, and other stereotypes.

This year, members can explore deals online, on the go (via the Amazon app), or in person at Whole Foods Market, Amazon Books, Amazon Pop-Up locations, and Treasure Truck (which is apparently “a new way to shop with Amazon”).

The online giant’s yearly rollbacks aren’t the only annual deductions, though: Since 1952, Black Friday—the day after Thanksgiving in the US—has marked the beginning of the holiday shopping season.

But it’s never too early to start buying gifts.

(via Amazon)

There are still a few hours before the feeding frenzy begins. To minimize frustration, add products to your shopping list (if they’re included in Prime Day, you’ll receive a notification) and keep personal information (i.e. credit card details) up to date.

Die-hard deal getters should also prepare for long hours in front of a computer or phone screen. And remember to always shop around—other retailers have promised to price match Prime Day discounts.

Die-hard Prime Dayers should also prepare for long hours (you’ll have to sacrifice a little sleep for the full experience), and don’t feel guilty for shopping around.

Prime Day 2018 preview:

$20 off Fire TV Stick with Alexa Voice Remote—now $19.99

$110 off Toshiba 50-inch 4K Ultra HD Fire TV Edition—now $289.99

$30 off Echo Spot—now $99.99

$30 off second-gen Echo—now $69.99

$20 off Echo Dot Kids Edition (I didn’t even know that’s a thing)—now $59.99

$100 off Echo Look—now $99.99

$60 off Amazon Cloud Cam—now $59.99

$75 off Ring Video Doorbell Pro—now $174

$30 off Fire HD 8 tablet with Alexa—now $49.99

Additional deals across Amazon:

Save 60 percent on a new annual membership to IMDbPro—now $95

Receive an additional 15 percent off your first virtual Dash Button order

Receive an additional 30 percent off your first Subscribe & Save pledge

More ways to shop and save on Prime Day 2018:

Amazon app: Shop any time, anywhere

Amazon Alexa: Just as, “Alexa, what are my Prime Day deals?”

AmazonFresh: Stock up on frozen treats, up to 30 percent off

Whole Foods Market: Through July 17, spend $10 in a single transaction and scan your Prime Code to receive a $10 Amazon credit

Prime Now: Get delivery in as little as one hour

Treasure Truck: Order online and pick up on the truck, now available in 25 cities

Amazon Books and Amazon Pop-Up: Visit any of the 82 locations in 21 states

(via Amazon)

A Prime subscription costs $10 per month, or $99 a year. Sign up for unlimited access Prime Video, Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, and Twitch Prime. Members also get early access to select Lightning Deals, discounts on products at Whole Foods, and free one-day shipping and same-day delivery.

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Amazon Had Another Record-Breaking Prime Day

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Another year, another Prime Day record.

This week’s two-day “parade of deals” marked the largest shopping event in Amazon history, according to the company.

From July 15 to 16, sales surpassed the previous Black Friday and Cyber Monday combined, counting more than 175 million items purchased throughout the event.

Prime Day, which promises exclusive deals for subscribers, was also a hit with Amazon devices; top-selling deals globally include Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote.

“We want to thank Prime members all around the world,” CEO Jeff Bezos said in a statement.

“Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market, and bought more than $2 billion of products from independent small and medium-sized businesses,” he boasted. “Huge thank you to Amazonians everywhere who made this day possible for customers.”

I mean, maybe not the warehouse workers in Minnesota, who planned to strike during the shopping extravaganza.

Employees at a Shakopee fulfillment center arranged a six-hour work stoppage on July 15—day one of the retail giant’s 48-hour summer sale.

Ultimately, Prime members in 18 countries saved more than $1 billion on millions of items shipped in one day or less (making this the fastest-ever Prime Day).

Amazon also welcomed more new Prime members on July 15 than any previous day (ever), and almost as many on July 16.

In the US alone, folks purchased more than 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, 300,000 headphones, 350,000 luxury beauty products, 400,000 pet products, 650,000 household cleaning supplies, and more than 1 million toys.

As part of the company’s 20th anniversary, Amazon launched Prime Day in 2015, hoping to entice buyers with discount prices on a scale you’d expect to see only around the holidays.

The inaugural event—a mix of “Deals of the Day” and “Lightning Deals”—lasted 24 hours. Prime Day 2017 boasted 30 hours of deals, and last year, Prime members had a record 36 hours to shop.

At this rate, the 2024 affair will last all week.

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Amazon Prime Day 2019 Promises 48 Hours of Deals

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Next month’s Amazon Prime Day 2019 will be a two-day parade of deals.

The annual sale kicks off at midnight PT on Monday, July 15, and—for the first time ever—runs for a full 48 hours.

Subscribers have two days to shop more than 1 million deals, including limited-time offers and exclusive launches. (I am most looking forward to stocking up on discounted Alexa-enabled devices.)

“Get ready, as we pull back the curtain to reveal exclusive products, special performances, and two full days of phenomenal deals this Prime Day,” Jeff Wilke, CEO of worldwide consumer at Amazon, said in a statement.

Mark-downs apply to Prime members the world over: Australia, Austria, Belgium, Canada, China, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Singapore, Spain, the United Arab Emirates (new this year), the UK, and the US.

To participate, sign up online to join Prime or start a 30-day free trial.

“Our vision is that Prime Day should be the absolute best time to be a member,” Wilke said. “When you can enjoy shopping, savings, entertainment, and some of the best deals Prime members have ever seen.”

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Whether you brazenly browse on the office computer, hide your habits in a bathroom stall, or take a “sick day” to stay home and spend money, Amazon encourages buyers to remain alert.

You don’t have to wait three weeks for the deals roll in, though.

Starting today, Prime members can save $120 on a Toshiba HD 43-inch Fire TV Edition Smart TV—now only $179.99 (through June 30, or while supplies last).

Also available now: Alexa-compatible Jabra Elite85h wireless headphones with SmartSound and the iOttie Easy One Touch Connect smartphone car mount.

Plus, members can gear up for Prime Day in-home deliveries with 40 percent off the Key for Garage myQ Smart Garage Hub + Amazon Cloud Cam (Key Edition) kit, on sale for the reasonable price of $99.98.

As part of the company’s 20th anniversary, Amazon launched Prime Day in 2015, hoping to entice buyers with discount prices on a scale you’d expect to see only on Black Friday.

The inaugural event—a mix of “Deals of the Day” and “Lightning Deals”—lasted 24 hours. Prime Day 2017 boasted 30 hours of deals for techies, beauty fans, gamers, kids, home chefs, bookworms, fitness buffs, DIYers, sports enthusiasts, and other stereotypes.

Last year, Prime members had a record 36 hours to shop.

At this rate, the 2024 affair will last all week.

“Stay tuned as we reveal exclusive savings at Whole Foods Market, thousands of new product launches, as well as world-class entertainment and more, leading up to Prime Day,” Wilke said.

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15 Cool Tech Gifts for Music Lovers

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