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Former technical Director of Tesla returns to Apple

In July, we reportedthat Doug field (Doug Field), senior Vice President of Tesla engineering, which in may went on vacation, did not intend to return to work. This fact was confirmed by the press service of Tesla.

Reuters yesterday it became known, where will now work the field. As it turned out, he returned to Apple, from where it took Tesla five years ago.

Бывший технический директор Tesla возвращается в Apple

The field will be working with Bob Mansfield (Bob Mansfield), who heads the development system of the self-governing movement for vehicles (project Titan). Note that the field and Mansfield have worked together previously, creating a line of computers Apple Mac.



In response to US sanctions, the President of Turkey called for a boycott of Apple products

Turkish President Recep Tayyip Erdogan said that Turkey will boycott Apple products and American electronics in General, in response to US sanctions against his country.

According to the publication Financial Times, Erdogan says that Turkey will not retreat from its position in the growing confrontation with the United States, despite the damage to the national currency, which has lost more than 40% of the cost.

В ответ на санкции США президент Турции призвал бойкотировать продукцию Apple

Turkey suffers from economic sanctions and increase trade tariffs from the United States. The formal reason for the sanctions was the persecution of American pastor Andrew Brunson, who was detained in Turkey in 2016 on charges of links with the organizers of the failed coup.

Apple products is 17% of the Turkish mobile market. The company’s reaction to a possible boycott is still unknown.


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Analysts TrendForce announced prices of iPhone smartphones that will be released in the fall

Analysts TrendForce tried to look into the future — in that part which relates to new models of Apple iPhone, which will be presented in the fall.

According to TrendForce, Apple will unveil three models. They are all equipped with Face ID feature. Two models will get a screen AMOLED with a size of 5.8 and 6.5 inches. Third, the “budget” — LCD screen size of 6.1 inches. Option the manufacturer will offer the Apple pen Pencil.

Аналитики TrendForce назвали цены смартфонов iPhone, которые выйдут осенью

Model with a screen size of 6.1 inch will cost 699-749 dollars. Model with a screen size of 5.8 inch will cost 899-949 dollars. It will replace the iPhone model X, which will leave the Apple range. Finally, the model with screen size 6.5 inch will cost $ 999.

Аналитики TrendForce назвали цены смартфонов iPhone, которые выйдут осенью

As for production, TrendForce its forecast at 83-88 million units, of which about 50% will have a model with LCD screen. Analysts believe that the share of sales that will be in all new smartphones this year, will be greater than in the case of last year’s novelties.

This year the volume of iPhone sales will remain the same as last year, or will grow slightly, by 2-3%. The reason for this TrendForce believe that the saturation of the smartphone market. In the world ranking of smartphone manufacturers, Apple remains in second place, behind Samsung.


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The UserTesting research showed that older people annoying is Apple iPhone

Specialists of the company UserTesting studying consumers, evaluated the reaction of representatives of different generations in latest ads Apple. As it turned out, brand loyalty is formed much earlier and it is harder to change than previously thought.

Apple is known for powerful advertising. Approaches adopted during previous decades, made Apple is revolutionary. But the latest campaign promoting the iPhone significantly departs from the previous one both in tone and focus.

In a study conducted by UserTesting to assess the impact of this commercial was allocated to two groups of consumers by age: 18-25 years (“Generation Z”) and 55 years or more (“Baby boomers”).

The main conclusions of the study are as follows:

“Baby boomers” are experiencing concerns with advanced technologies including face detection, since possible problems associated with privacy and security.

The modern iPhone is aimed at young people and children. Many users of iOS and Android belonging to the older age group, considered annoying and is not aimed at them, and at a much younger audience — even younger than “Generation Z”.

Interest in the ads or iPhone to buy iPhone after viewing ads was directly linked to loyalty to the brand. Android users of any age are less likely interested in the ads, and features of the iPhone, while iOS users in different age groups showed much greater interest.

The question of whether the set the survey participants to purchase iPhone in the future, also showed the value of loyalty. IOS users are more likely to consider buying a new iPhone, than those who uses Android. In “Generation Z” of these 78%, the generation of “Baby boomers” — 86%. For comparison: among Android users, these figures are 36% and 34%, respectively.

Исследование UserTesting показало, что людей постарше раздражает реклама Apple iPhone

From this we can conclude that a is addressing a young audience, Apple is behaving shrewdly, because people tend to continue to follow that once made choice.


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