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Design-Breakfast on the banks of the Neva

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Design-Breakfast on the banks of the Neva

23 October 2018 in St. Petersburg in the framework of the Road Show, a regional program for designers, hosted a business Breakfast devoted to the launch of the project 200 Best in Russia. Program Road Show is one of the preparatory activities of the anniversary exhibition MosBuild, and it is held in partnership with the standard edition of Elle Decoration. The event invited the best designers of St. Petersburg. The Breakfast was attended by Director of the exhibition MosBuild Jacob Syromyatnikov, designer Eugene Zhdanov and chief editor of the magazine Elle Decoration-Alexey Dorozhkin.

Jacob Syromyatnikov told about the plans of the organizers of the exhibition: “In the framework of the MosBuild business program designers learn about the best finishing materials, will receive information about new collections and show their own work. “A large-scale business program, integrated into the exhibition space MosBuild will open new opportunities for participants. This year as part of the content of the program is 30 business events, which is attended by over 200 speakers and 3,500 delegates“.

Famous designer Eugene Zhdanov held a master class “Marketing and promotion in the work of designers” and spoke about his book “dream House”. Eugene Zhdanov takes an active part in the business program of the exhibition, she invited her St. Petersburg colleagues to visit the exhibition. “The exhibition is growing, and in the new space (in 2019 it will take place on the territory of IEC “Crocus Expo” – approx. ed.) will have new opportunities. The success of the exhibition of 2018 has attracted a huge number of new exhibitors. In 2019 it will come more members, and professional activity will be higher. The designers will have a real opportunity to meet with suppliers, to study the characteristics of the materials. And suppliers will assume an educational function and will talk about what to do with the materials that they looked impressive and for a long time served“.

During the event, Zhenya Zhdanov held an autograph session, signing the St. Petersburg designers and decorators of his recently released book, “Dream House”.

Бизнес-завтрак в Санкт-Петербурге

Summing up his impressions from the Breakfast Eugene Zhdanov said,”I’m impressed with the interest that St. Petersburg designers have expressed to our event – a full house, it seems to me that at this venue we were even a little cramped. Great interest the audience showed the opportunities of promotion of designers as professionals. Interest in the topic of formation of professional reputation is really high. It is very important that the space MosBuild is the tool where the designer can demonstrate your professional experience and to show the public what he’s capable of.

Alexey Dorozhkin, editor of Elle Decoration magazine, has announced Trend Show – event to be organized at MosBuild especially for designers, and promised that the best interior designers in the framework of the project 200 Best in Russia, will be published in a magazine or on e-online Elle Decoration.

Запуск проекта 200 Best in Russia

Summing up the event, Alexey Dorozhkin said,”I am very pleased that we have managed to gather such a large audience here. This is a very important project which we launched in conjunction with MosBuild, which aims to unite the design community. And judging by the number of people who have gathered here – we did it.”

In front of Petersburg’s designers also made Dmitry Goncharov, head of project sales Laminam, and Denis Tereshchenko, the Director of the Arch-Skin Saint-Petersburg. Speakers talked about the reconstruction of the interior Kantemirovskaya Palace, built in the 1720s by the architect Francesco Bartolomeo Rastrelli, and the use of the project Laminam ceramic slabs.

The program of the Road Show was launched at the end of September in Krasnoyarsk. Saint Petersburg is the second city where she was announced. Ahead of Novosibirsk, Krasnodar and Yekaterinburg. Jacob Syromyatnikov: “the Interactive format will allow professionals to exchange views, ask questions, acquire new business contacts and develop their own creative potential“. Through the program, the participants and visitors will be able to meet architects and designers from all regions of Russia.

Anniversary exhibition MosBuild will take place in Moscow in IEC “Crocus Expo” from 2 to 5 April 2019.



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Home&Garden

IKEA has released a collection WINTER 2018

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IKEA has released a collection WINTER 2018

Winter holidays is a pleasant bustle in anticipation of a fun celebration. Every family has its own traditions associated with preparing for the New year and Christmas: some decorate all around and arrange a Grand party while others prefer to relax in solitude and enjoy the silence.

At IKEA there are suitable solutions for any scenario – winter collection WINTER 2018. Fluffy Christmas trees, accessories for home decoration, festive lighting, cozy textiles, beautiful tableware, Christmas decorations, wrapping paper, and delicious gingerbread cookies, gingerbread house and advent calendar to count down the days before Christmas will be much nicer.

Part of the collection was created in collaboration with famous Swedish designer BEA schönfeld – a master craftsman to make unusual clothes and art objects from paper. The designer has come up with incredible images for Lady Gaga, björk and musicians of the Royal Swedish Opera, and IKEA has created a series of magical Christmas decorations and home accessories – wreaths with swallows, lamps with proteins and velvet cushions with floral patterns.

Винтер 2018 

Икеа Винтер 

IKEA Winter18 

Зимняя коллекция ИКЕА 

Новогодний декор ИКЕА 

Коллекция зимы 2018



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Home&Garden

IKEA continues the action “Let’s play”. Change children’s lives for the better

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IKEA continues the action “Let’s play”. Change children’s lives for the better

IKEA continues the campaign “Let’s play a game!” which will help change children’s lives for the better. As in last year all arriving within the stock received from the sale of the toy collection SHOCKETT, created by children’s drawings, received on account of the charitable Fund IKEA. The money will be spent on social programmes in Russia.

From 4 November to 22 December 2018 by purchasing in hypermarkets IKEA children’s toys from this collection, not only will you be able to help children, but will make the world a little better.

Сагоскатт

Children will also be able to take active part in the action. So from 4 to 11 November in IKEA stores and shopping centers of MEGA children 4 to 12 years will be invited to dream and invent to their fantastic character, drawing it on paper. It is quite possible that the picture of your child will become the prototype of a new toy for the collection SHOCKETT next year.

Игрушки созданные по детским рисункам

As the head of the Department of social and environmental programmes IKEA Natalia Bereslavskaya: “We believe that the game is able to change the everyday lives of everyone. The goal of the campaign “Let’s play” – to create new opportunities for the development of children worldwide, despite the living conditions in which they found themselves“.

Детские игрушки ИКЕА

Vyacheslav Rusin



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How to choose the right place for paintings in the interior: shares his experience of Mobilecash

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How to choose the right place for paintings in the interior: shares his experience of Mobilecash

The use of various art objects in the interior, and in particular paintings, one of the classical techniques, which allows to emphasize the status of the owners, their individuality and good taste.

At the same time, choose the place for the painting carefully, so she became a visual focus in the room and does not distort its geometry.

Hanging the paintings have their particular functions. With the appropriate size and shape of the frame, you can visually change the proportions of the entire room.

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At first glance, it may seem that to choose a suitable place for the painting is easy. But if you want a work of art really stood out, you must follow several principles.

Features choice places

When choosing the location of the picture, it makes sense to take into account the layout of the room. Height, lighting and view from different positions are the significant factors. There are some simple rules:

  • high walls suitable for high and wide paintings of landscape paintings;
  • small pictures should be placed in front of paintings of large dimensions;

The paintings in one room must be in a uniform style, but we should not forget that there may be individual solutions. Most often, the paintings are at a height of 165 cm from the floor. Psychologists and designers have found that it is best perceived images that are at eye level.

Painting a large area visually increase the total area of the premises. If large pictures are smaller, it will create a sense of height.

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Как правильно выбрать место картин на стене

Pinning pictures on the wall

For mounting large and heavy paintings used anchors, which will serve as the mounting system. Small paintings are mounted on special hooks that can withstand about 20 kg of load.

If the frame image has lost its former strength

In a situation when the picture frame began to fall apart, you can try to seal it in small inconspicuous nails. In the case of large images, there are special wooden parts of different sizes.



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