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Casanova will promote Apple products on the market augmented reality

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Frank Casanova (Frank Casanova), with 30 years experience and was previously for the iPhone marketing in partner channels, appointed senior Director of Apple’s global product marketing category of Augmented Reality (AR). This is evidenced by the new title, his profile on LinkedIn.

Казанова будет продвигать продукцию Apple на рынке дополненной реальности

According to Bloomberg, “Apple’s decision to first appoint the head of product marketing for AR stresses the importance of technology in finding new major products”.

An Apple representative did not comment on the new appointment.

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Apple

Response to Hongmeng OS? Analysts believe that Apple is preparing the operating system SiriOS — and submit it as early as 2020

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Operating system Hongmeng is working at Huawei, not designed for smartphones, and will be used in IoT devices: Autonomous transport solutions, industrial automation and other highly specialized industries. It is not excluded that on the way Chinese companies and Apple is: according to analysts, Mangrove Capital Partners, the American company is working on SiriOS, focused on solutions for the Internet of things (IoT).

Ответ на Hongmeng OS? Аналитики считают, что Apple готовит операционную систему SiriOS — и представит ее уже в 2020 году

As you might guess from the title, feature of the new Apple operating system will be voice control of various functions, SiriOS will be able to use artificial intelligence algorithms and machine learning. At the same time, given that we are talking about Apple, you can expect SiriOS compatibility with other operating systems — iOS, macOS and iPadOS. The first devices running the new operating system can become the new generation HomePod: smart column Apple uses poor demand, losing to rivals Google and Amazon. SiriOS could breathe in HomePod second life.

Analysts believe that SiriOS may come out next year in summer, at WWDC in June 2020.

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Apple

The Supreme court of Quebec approved a class action lawsuit against Apple

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The source reports that superior court of Quebec authorized a class action lawsuit against Apple Canada and Apple.

A class action involves two groups of consumers. First, those who 29 Dec 2014 purchased Apple devices run on batteries, including the iPhone, Watch, iPad, iPod and MacBook. Secondly, those who have purchased extended support under the AppleCare or AppleCare +, since 20 December 2015.

Верховный суд Квебека одобрил коллективный иск против Apple

The class action alleges that Apple “did not provide buyers with adequate information on the life of the batteries” and are unable to provide their work within a reasonable period of operation.

In addition, the suit said consumers who buy the warranty AppleCare, was not informed of the legal guarantees available to them in accordance with the law of Quebec on the protection of consumer rights. At the same time, the law requires Apple to disclose to consumers provide them with a warranty, before they buy AppleCare.

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Apple

Named the best selling smartphone in the U.S. in the second quarter

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Analysts at Kantar World Panel has published a quarterly report on the smartphone sales. Although the share of Apple smartphones in the U.S. market declined slightly, the best-selling model was the iPhone model XR, which accounted for 7.8% of all sales. Second and third places also take smartphones the Apple IPhone 8 and iPhone XS Max respectively.

Назван самый продаваемый смартфон в США по итогам второго квартала

Followed by Samsung Galaxy Plus and Galaxy S10 S10. By the way, Samsung smartphone sales also declined slightly, but Google and Motorola showed an increase. The share of Motorola in annual terms increased from 4.8% to 8.1%. The most popular models from this manufacturer are Motorola E5 and G6 Plus.

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