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Can New iPhones Make Apple Cool Again?

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Apple is set to unveil new iPhones on Wednesday, hoping to refresh interest in premium smartphones amidst a languishing market.

The tight-lipped tech titan recently invited the media to “gather round” for a special event at the Steve Jobs Theater in California.

Likely a nod to Cupertino’s new spaceship campus where the reveal will take place, the golden circle could also suggest a new color for this year’s lineup.

Based on the rumor mill, Apple fans can expect three new handsets—a “less expensive” ($699) 6.1-inch model with LCD screen (iPhone 9?), as well as 5.8-inch ($799) and 6.5-inch ($999) successors to the iPhone X.

But can modest improvements and posh price tags help the world’s most valuable company (worth more than $1 trillion) regain its top spot among global vendors?

The US-based firm has slipped to third place, behind Asian smartphone makers Samsung and Huawei.

Analysts—and likely CEO Tim Cook—believe Apple’s tried-and-true formula works is enough to retain a loyal customer base and steady sales.

“There is nothing in their produce line-up that isn’t working for them in the premium segment of the market, so there is no imperative for them to break that mold,” NPD analyst Stephen Baker told AFP.

“They gobble up most of the profits,” he continued. “I don’t think they are under any pressure at all.”

Technalysis Research chief analyst Bob O’Donnell agreed, adding that “Apple doesn’t have to prove anything, other than that they are willing to segment the market more.”

The fresh iPhones are rumored to use Apple’s new A12 processor with beefed-up GPU performance for augmented reality applications, and will likely run Intel’s 7560 modem. Customers can also look forward to up to 512GB of storage, a 12-megapixel camera sensor, and 2x optical zoom.

Sandwiched between Samsung’s unwrapping of its flagship Galaxy Note 9 handset and the upcoming launch of new Android-powered Google Pixel phones, Apple’s big moment must shine.

According to AFP, the global smartphone market is “largely saturated,” with no major catalyst for sales before next year’s scheduled rollout of fifth-generation wireless networks.

In fact, research firm IDC expects worldwide smartphone shipments to decline 0.7 percent in 2018 to 1.455 billion units; growth should return again as 5G devices become available.

While you wait for Friday’s pre-orders to open, check out these useful features you didn’t know your iPhone even had. Stay in the loop with all things Apple here.

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Apple

The specialists of iFixit appreciated maintainability of smart hours Apple Watch 4 at six points

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Specialists iFixit disassembled Apple watch 4. The device differs significantly from its predecessor, having a bigger screen and more efficient components. The stuff got a kind of supporting LTE.

Специалисты iFixit оценили ремонтопригодность умных часов Apple Watch 4 в шесть баллов

Examining the clock, the experts iFixit noted a more thoughtful design and careful layout compared to the original model. However, looking ahead, we say that the overall assessment of maintainability is not affected.

Специалисты iFixit оценили ремонтопригодность умных часов Apple Watch 4 в шесть баллов

As before, a significant part of the internal volume is battery capacity which in the case of the Apple Watch in 4 equal 291,8 mA∙h. by the Way, it can be relatively easily replaced, it was assigned to the pros.

Специалисты iFixit оценили ремонтопригодность умных часов Apple Watch 4 в шесть баллов

In addition, the praise easy replacement of the strap. To replace the screen harder, but still possible.

Специалисты iFixit оценили ремонтопригодность умных часов Apple Watch 4 в шесть баллов

Doubtful moment professional repair found too many tiny screws. By cons, they took the fact that some of the cables are soldered directly to the single system S4, and is not captured through connectors. In fairness it should be noted that the case is not enough to make the split all the connections. In addition, fixation at the level of the printed circuit Board is impossible because of features of the S4 (monohull system is filled with epoxy resin). In the end, the experts iFixit appreciated maintainability of smart hours Apple Watch 4 at six points.

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Apple

Ireland got Apple’s 14.3 billion euros

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In August 2016, the European Commission came to the conclusion that Apple has received in Ireland the unfair tax breaksthat result in underpaid a substantial sum — more than 13 billion euros. Apple and Ireland tried to appeal the decision, insisting that taxes complies with Irish and European legislation.

However, as a condition of consideration of appeals was putting all underpaid according to the Commission the amount on Deposit. Where then will this money — back or Apple will go into the coffers of the European Union depends on the outcome of appeals.

According to the source, Ireland has just received a EUR 14.3 billion. In addition to the arrears, this amount includes interest in the amount of 1.2 billion euros. The corresponding agreement was reached about a year ago.

Ирландия получила от Apple 14,3 млрд евро

Because the proceedings can take several years, Ireland has appointed investment managers, whose task will be to maintain the disputed funds from depreciation. This is to be achieved at the expense of investment solutions with low risk.

The Ministry of Finance of Ireland said that his appeal got priority and passes through the various stages of a private written proceedings in the Main court of the European Union (GCEU), the second largest court in Europe. Meanwhile, the European Commission intends to cancel the claim against the Republic of Ireland, initiated last year due to delays with the refund.

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Apple’s Sexy New iPhone Lineup Includes XS, XS Max, and XR

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Although the names of the new iPhones had leaked out earlier, giving us some time to prepare for their ridiculousness, let’s all take to a moment to really appreciate the absolute nonsense Apple expects us to call its new mobile lineup. We’ve got the iPhone XS and iPhone XR, pretty reasonable given Apple’s past history of upgrade names. But now we’ve also got the iPhone XS Max, which sounds like nothing less than a Championship Edition fighting game re-release. And that’s on top of the fact the “X” is supposed to be said like “ten.”

That gaming comparison is apt though because instead of completely reinventing their smartphone offerings, this is the year where Apple doubles down to improve what they already have. And while they may not be as radical a change as the iPhone X was last year (or bring back highly requested features like normal headphone jacks) these new iPhones do present their own unique improvements.

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While going over the relevant details from the Apple event, it’s actually crazy to realize how much of these new iPhone plans were rumored as early as this February. I was even thinking about using the same XXX moonshine joke. We were told to expect three new iPhones: a new X, a bigger X, and a cheaper X. And that’s precisely what we got.

The iPhone XS ($1,000) mostly resembles last year’s model, with its 5.8-inch edge-to-edge display and now-familiar FaceID camera notch. The iPhone XS Max ($1,100) ups the screen size to a whopping 6.5-inch display with a 2,688 by 1,242 resolution. The phones resist liquids like salt water and beer, and can allow for dual SIM cards for when you just need two phone numbers at once.

Whichever you pick (on September 21) you’ll also enjoy the benefits of the new A12 Bionic Chip and its five trillion operations per second. That computational power allows for neural learning in apps that assess your basketball shots, place your selfies inside movie scenes, let you play augmented reality versions of Galaga as well as the upcoming Elder Scrolls Blades from Todd “The Boy” Howard himself. That power allows for very impressive camera tricks, too, like adjusting depth of field in a photo after the fact.

Many of these benefits also found their way into the iPhone XR (October 26), which starts at $750 instead of an exorbitant $1,000. There’s only the one screen size, 6.1 inches of LCD instead of OLED, and the phone’s body is made of a durable but cheaper aluminum and glass combo. However, the XR is still part of the iPhone X family, complete with its physical home button swapped out for “haptic touch.” Plus it comes in brighter colors like yellow and blue and coral.

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Last year’s iPhone event was a bit strange because after announcing the iPhone X after the iPhone 8, Apple had already made one of its phones look out of date before it had even released. But this unified year, although the phones vary in price and specs, the only new iPhone you can get is an iPhone X of some sort. This is the $1,000 future. For more on smartphones check out why the iPhone SE is the last good iPhone as well as some upcoming Android phones worth checking out.

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