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Can New iPhones Make Apple Cool Again?

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Apple is set to unveil new iPhones on Wednesday, hoping to refresh interest in premium smartphones amidst a languishing market.

The tight-lipped tech titan recently invited the media to “gather round” for a special event at the Steve Jobs Theater in California.

Likely a nod to Cupertino’s new spaceship campus where the reveal will take place, the golden circle could also suggest a new color for this year’s lineup.

Based on the rumor mill, Apple fans can expect three new handsets—a “less expensive” ($699) 6.1-inch model with LCD screen (iPhone 9?), as well as 5.8-inch ($799) and 6.5-inch ($999) successors to the iPhone X.

But can modest improvements and posh price tags help the world’s most valuable company (worth more than $1 trillion) regain its top spot among global vendors?

The US-based firm has slipped to third place, behind Asian smartphone makers Samsung and Huawei.

Analysts—and likely CEO Tim Cook—believe Apple’s tried-and-true formula works is enough to retain a loyal customer base and steady sales.

“There is nothing in their produce line-up that isn’t working for them in the premium segment of the market, so there is no imperative for them to break that mold,” NPD analyst Stephen Baker told AFP.

“They gobble up most of the profits,” he continued. “I don’t think they are under any pressure at all.”

Technalysis Research chief analyst Bob O’Donnell agreed, adding that “Apple doesn’t have to prove anything, other than that they are willing to segment the market more.”

The fresh iPhones are rumored to use Apple’s new A12 processor with beefed-up GPU performance for augmented reality applications, and will likely run Intel’s 7560 modem. Customers can also look forward to up to 512GB of storage, a 12-megapixel camera sensor, and 2x optical zoom.

Sandwiched between Samsung’s unwrapping of its flagship Galaxy Note 9 handset and the upcoming launch of new Android-powered Google Pixel phones, Apple’s big moment must shine.

According to AFP, the global smartphone market is “largely saturated,” with no major catalyst for sales before next year’s scheduled rollout of fifth-generation wireless networks.

In fact, research firm IDC expects worldwide smartphone shipments to decline 0.7 percent in 2018 to 1.455 billion units; growth should return again as 5G devices become available.

While you wait for Friday’s pre-orders to open, check out these useful features you didn’t know your iPhone even had. Stay in the loop with all things Apple here.

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Apple

Response to Hongmeng OS? Analysts believe that Apple is preparing the operating system SiriOS — and submit it as early as 2020

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Operating system Hongmeng is working at Huawei, not designed for smartphones, and will be used in IoT devices: Autonomous transport solutions, industrial automation and other highly specialized industries. It is not excluded that on the way Chinese companies and Apple is: according to analysts, Mangrove Capital Partners, the American company is working on SiriOS, focused on solutions for the Internet of things (IoT).

Ответ на Hongmeng OS? Аналитики считают, что Apple готовит операционную систему SiriOS — и представит ее уже в 2020 году

As you might guess from the title, feature of the new Apple operating system will be voice control of various functions, SiriOS will be able to use artificial intelligence algorithms and machine learning. At the same time, given that we are talking about Apple, you can expect SiriOS compatibility with other operating systems — iOS, macOS and iPadOS. The first devices running the new operating system can become the new generation HomePod: smart column Apple uses poor demand, losing to rivals Google and Amazon. SiriOS could breathe in HomePod second life.

Analysts believe that SiriOS may come out next year in summer, at WWDC in June 2020.

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Apple

The Supreme court of Quebec approved a class action lawsuit against Apple

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The source reports that superior court of Quebec authorized a class action lawsuit against Apple Canada and Apple.

A class action involves two groups of consumers. First, those who 29 Dec 2014 purchased Apple devices run on batteries, including the iPhone, Watch, iPad, iPod and MacBook. Secondly, those who have purchased extended support under the AppleCare or AppleCare +, since 20 December 2015.

Верховный суд Квебека одобрил коллективный иск против Apple

The class action alleges that Apple “did not provide buyers with adequate information on the life of the batteries” and are unable to provide their work within a reasonable period of operation.

In addition, the suit said consumers who buy the warranty AppleCare, was not informed of the legal guarantees available to them in accordance with the law of Quebec on the protection of consumer rights. At the same time, the law requires Apple to disclose to consumers provide them with a warranty, before they buy AppleCare.

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Apple

Named the best selling smartphone in the U.S. in the second quarter

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Analysts at Kantar World Panel has published a quarterly report on the smartphone sales. Although the share of Apple smartphones in the U.S. market declined slightly, the best-selling model was the iPhone model XR, which accounted for 7.8% of all sales. Second and third places also take smartphones the Apple IPhone 8 and iPhone XS Max respectively.

Назван самый продаваемый смартфон в США по итогам второго квартала

Followed by Samsung Galaxy Plus and Galaxy S10 S10. By the way, Samsung smartphone sales also declined slightly, but Google and Motorola showed an increase. The share of Motorola in annual terms increased from 4.8% to 8.1%. The most popular models from this manufacturer are Motorola E5 and G6 Plus.

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