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Apple

Can New iPhones Make Apple Cool Again?

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Apple is set to unveil new iPhones on Wednesday, hoping to refresh interest in premium smartphones amidst a languishing market.

The tight-lipped tech titan recently invited the media to “gather round” for a special event at the Steve Jobs Theater in California.

Likely a nod to Cupertino’s new spaceship campus where the reveal will take place, the golden circle could also suggest a new color for this year’s lineup.

Based on the rumor mill, Apple fans can expect three new handsets—a “less expensive” ($699) 6.1-inch model with LCD screen (iPhone 9?), as well as 5.8-inch ($799) and 6.5-inch ($999) successors to the iPhone X.

But can modest improvements and posh price tags help the world’s most valuable company (worth more than $1 trillion) regain its top spot among global vendors?

The US-based firm has slipped to third place, behind Asian smartphone makers Samsung and Huawei.

Analysts—and likely CEO Tim Cook—believe Apple’s tried-and-true formula works is enough to retain a loyal customer base and steady sales.

“There is nothing in their produce line-up that isn’t working for them in the premium segment of the market, so there is no imperative for them to break that mold,” NPD analyst Stephen Baker told AFP.

“They gobble up most of the profits,” he continued. “I don’t think they are under any pressure at all.”

Technalysis Research chief analyst Bob O’Donnell agreed, adding that “Apple doesn’t have to prove anything, other than that they are willing to segment the market more.”

The fresh iPhones are rumored to use Apple’s new A12 processor with beefed-up GPU performance for augmented reality applications, and will likely run Intel’s 7560 modem. Customers can also look forward to up to 512GB of storage, a 12-megapixel camera sensor, and 2x optical zoom.

Sandwiched between Samsung’s unwrapping of its flagship Galaxy Note 9 handset and the upcoming launch of new Android-powered Google Pixel phones, Apple’s big moment must shine.

According to AFP, the global smartphone market is “largely saturated,” with no major catalyst for sales before next year’s scheduled rollout of fifth-generation wireless networks.

In fact, research firm IDC expects worldwide smartphone shipments to decline 0.7 percent in 2018 to 1.455 billion units; growth should return again as 5G devices become available.

While you wait for Friday’s pre-orders to open, check out these useful features you didn’t know your iPhone even had. Stay in the loop with all things Apple here.

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Apple

Published image smart speakers Apple HomePod new generation

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Apple introduced the smart column HomePod in 2017. Last year the system was upgraded this year are expected to release new models. It may well be that in the schematic below shows such a new HomePod.

Опубликованы изображения умной колонки Apple HomePod нового поколения

The image was published in the database of the world intellectual property organization (World Intellectual Property Organization, WIPO) a week ago. Column the pictures seem a little thinner and higher than the current version, but the overall design will remain. But features and capabilities will certainly increase. For example, a few days ago, there is evidence that the HomePod new generation will get the facial recognition technology and gestures.

According to preliminary data, the new HomePod will be released in September this year.

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Apple

Casanova will promote Apple products on the market augmented reality

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Frank Casanova (Frank Casanova), with 30 years experience and was previously for the iPhone marketing in partner channels, appointed senior Director of Apple’s global product marketing category of Augmented Reality (AR). This is evidenced by the new title, his profile on LinkedIn.

Казанова будет продвигать продукцию Apple на рынке дополненной реальности

According to Bloomberg, “Apple’s decision to first appoint the head of product marketing for AR stresses the importance of technology in finding new major products”.

An Apple representative did not comment on the new appointment.

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Apple

Apple Fixes FaceTime Flaw, Compensates Teen Who Found It

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Apple on Thursday rolled out the iOS 12.1.4 update to fix a Group FaceTime bug that let users hear audio of the callee before they answer.

iDevice owners should upgrade their operating system ASAP to avoid prying eyes—and ears.

First reported by 9to5Mac last week, the glitch made it easy to eavesdrop on contacts. Simply start a FaceTime video chat, swipe up from the bottom to choose “Add Person,” type in your own phone number, and listen.

Before the patch, hackers could overhear anything the person’s mobile microphone picked up, not to mention see anything their front-facing camera detected.

Now, after more than a week offline, Cupertino has reinstated Group FaceTime, sans unintentional spyware.

The update is available for iPhone 5S and later, iPad Air and later, and iPod touch 6th generation.

Release notes claim a “logic issue existed” in Group FaceTime, which was fixed “with improved state management.” As of Thursday evening, Apple’s System Status page noted the app had been restored.

The tech titan credited Daven Morris of Arlington, Texas, as well as Catalina Foothills High School student Grant Thompson—who with his mother Michele led Apple to turn off group chat during its investigation.

In return, the firm will compensate the Thompson family and make a monetary gift toward 14-year-old Grant’s education, according to Reuters, which did not publish exact figures.

It’s been a rough week for Apple, which faces multiple lawsuits and questions from lawmakers over the FaceTime incident.

Add to that the headline-making news that some iOS apps record users’ activity without permission, blatantly skirting Apple’s guidelines, and you’ve got what I’d call a terrible, horrible, no good, very bad start to 2019.

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