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Apple

Can New iPhones Make Apple Cool Again?

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Apple is set to unveil new iPhones on Wednesday, hoping to refresh interest in premium smartphones amidst a languishing market.

The tight-lipped tech titan recently invited the media to “gather round” for a special event at the Steve Jobs Theater in California.

Likely a nod to Cupertino’s new spaceship campus where the reveal will take place, the golden circle could also suggest a new color for this year’s lineup.

Based on the rumor mill, Apple fans can expect three new handsets—a “less expensive” ($699) 6.1-inch model with LCD screen (iPhone 9?), as well as 5.8-inch ($799) and 6.5-inch ($999) successors to the iPhone X.

But can modest improvements and posh price tags help the world’s most valuable company (worth more than $1 trillion) regain its top spot among global vendors?

The US-based firm has slipped to third place, behind Asian smartphone makers Samsung and Huawei.

Analysts—and likely CEO Tim Cook—believe Apple’s tried-and-true formula works is enough to retain a loyal customer base and steady sales.

“There is nothing in their produce line-up that isn’t working for them in the premium segment of the market, so there is no imperative for them to break that mold,” NPD analyst Stephen Baker told AFP.

“They gobble up most of the profits,” he continued. “I don’t think they are under any pressure at all.”

Technalysis Research chief analyst Bob O’Donnell agreed, adding that “Apple doesn’t have to prove anything, other than that they are willing to segment the market more.”

The fresh iPhones are rumored to use Apple’s new A12 processor with beefed-up GPU performance for augmented reality applications, and will likely run Intel’s 7560 modem. Customers can also look forward to up to 512GB of storage, a 12-megapixel camera sensor, and 2x optical zoom.

Sandwiched between Samsung’s unwrapping of its flagship Galaxy Note 9 handset and the upcoming launch of new Android-powered Google Pixel phones, Apple’s big moment must shine.

According to AFP, the global smartphone market is “largely saturated,” with no major catalyst for sales before next year’s scheduled rollout of fifth-generation wireless networks.

In fact, research firm IDC expects worldwide smartphone shipments to decline 0.7 percent in 2018 to 1.455 billion units; growth should return again as 5G devices become available.

While you wait for Friday’s pre-orders to open, check out these useful features you didn’t know your iPhone even had. Stay in the loop with all things Apple here.

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Apple

In Google Photos for iOS now control depth of field

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The developers of the Google Photos app for iOS added a feature to edit depth of field for portrait shots. The user can choose the focus point and to adjust the degree of background blur.

В Google Photos для iOS появилось управление глубиной резкости

This feature was added in the Google Photos app for iOS shortly after she appeared in the smartphone app Pixel 2, Pixel 3 and some models of Moto. The source recalls that Pixel 3 has a built in feature of depth of field as Apple iPhone models XS, and XS Max.

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Apple

The vulnerability allows attackers to access files on the smartphone Apple iPhone X Wi-Fi

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Deleting photos, users iPhone X cannot be sure that these pictures never see.

Уязвимость позволяет злоумышленникам получить доступ к файлам на смартфоне Apple iPhone X по Wi-Fi

Two contestants of the Pwn2Own hackers calling themselves Fluoroacetate, managed to find a vulnerability that allows hackers to gain remote access to photos and other files on iPhone X Wi-Fi network.

The weak point is connected with the work of the JIT compiler, designed to improve the speed of the iPhone. Hackers can connect to iPhone X with iOS 12.1 Wi-Fi and retrieve the photo from the album “Deleted” Photos, where the images are stored for 30 days after deletion. In the same way you access other files processed by JIT.

Participants of the duet Fluoroacetate received a reward of $ 50,000. Apple is informed of the error, which is not yet fixed.

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Apple

The Austrian supplier of components confirmed the low demand for smartphones Apple iPhone latest generation

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The Austrian company ams, who supply Apple hardware and software components for face recognition, embedded in smartphones, followed by other suppliers, Apple confirmed that demand for the iPhone last generation was below expectations. This is evidenced by the adjustment of the forecast quarterly ams downwards.

Due to “recent changes in demand from main customer” forecasted revenue in the fourth quarter reduced from 570-610 million to $ 480-520 million dollars or 15%.

As can be seen, ams did not name the customer, but analysts estimate that Apple accounts for about 40% of sales to the Austrian company, so no doubt about what the customer in question does not remain.

Австрийский поставщик компонентов подтвердил низкий спрос на смартфоны Apple iPhone последнего поколения

Previously, the reduced orders from Apple announced other suppliers, including the American company Lumentum, British IQE and Japan Display.

In the past year, investors could put up with the stalled sales of iPhone, because the average price continued to grow. But for now, Apple faced stiff competition with manufacturers such as Xiaomi, and go through the prices is not obtained.

Sales of smartphones Apple latest generation iPhone XS, Max XS and XR started this fall. If the volume of the smartphones in the current quarter was estimated at 77 to 82 million units, the new forecast ams analysts at Credit Suisse reduced the rating for the 11-18 million pieces.

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