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Brand: Apple fell from 11th to 24th place in the ranking of brands in China

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In recent years Apple has made significant efforts to increase sales of its products in China, which has become the largest smartphone market. However, it seems that it is the efforts of a crossed-out trade war and local competitors. According to a report by research firm Prophet, the Apple brand is not so relevant for Chinese consumers, as a year ago. She sank 11 of 24 place for 2019.

Марка Apple опустилась с 11 на 24 место в рейтинге брендов в Китае

The rating is based on a survey of a representative group of consumers. It is easy to see that it is dominated by local brands. For example, Huawei came under pressure from the United States, is in second place, which is one of the most beloved in China. Overall, of the top ten brands in the index Prophet seven are local and only three “alien”. It’s Android, Intel and Audi.

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Apple

Apple shareholders sued the management of the company because of the situation with the slowing smartphone upgrade

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Three Apple shareholder has filed a lawsuit with eight points against key Apple executives and Board members. The lawsuit says that it “is aimed at compensation of damages the company incurred as described in this document, the Directors and officers, whose breach of fiduciary duties (duties of the asset management) and other legal violations have led to these losses.”

In particular, the focus in the lawsuit is on the wrong behavior of company management in a situation with class actions against Apple, filed due to the fact that the update was slowing down my iPhone.

The plaintiffs believe that the release of the updates had a negative impact on the sales of smartphones and led to financial losses. In the actions of heads of the company there are signs of collusion and attempts to hide the true state of Affairs from the shareholders.

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Apple

The company LG Display for many years, incurred losses, releasing OLED panel for the Apple Watch

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LG Display is considering decommissioning one of the factories for the production of OLED panels.

E2 factory in the South Korean city Paju runs with the substrates 4.5 G (730 x 920 mm). Manufactured here OLED panels used in smartphones and smart watches. In particular, coupnum customer is Apple, which buys from LG Display displays for Apple Watch.

Panel for Apple produces one of the three lines E2, and the total productivity of the plant is equal to 20 000 wafers per month.

Компания LG Display в течение многих лет несла убытки, выпуская панели OLED для Apple Watch

The factory, launched in 2013, became the first production LG Display, where mastered the production of OLED screens of small and medium size. Unfortunately, the production was not economically justified. Unlike other LG Display factories producing TV panel, factory E2 for many years, remains unprofitable.

It is expected that after the closure of E2 orders for the production of panels of small size will be transferred to other companies, LG Display.

It remains to add that LG Display is now experiencing not the best times. Because of the emergence of Chinese competitors in the market of LCD panels, the South Korean manufacturer have to curtail their production. Recently in connection with the closing of the lines to produce LCD panels, located in China, decided to fire 5,000 people. The first and second quarters of the current year, the company made operating losses that cumulatively exceeded 420 million dollars.

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Apple freed from the elevated tariffs on goods from China

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Us regulators on Friday approved 10 of the 15 requests for benefits at the rates filed by Apple. This step can reduce the cost of assembling Apple computers in the United States by reducing costs for imported components.

Recently, the U.S. imposed higher tariffs on many goods from China, including computers and computer components. This step will hurt the U.S. PC assemblers, since all the key components such as motherboard, processors, and 3D cards are imported from China.

Among the products mentioned in the queries Apple was “partially completed printed circuit Board”. As you know, Apple assembles the Mac Pro in Texas to avoid paying duties on import of ready-made systems, but the components for these machines are imported from China, so companies would have to pay.

The price of the Mac Pro starts from $ 6000.

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