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Apple worth $ 1 trillion

As expected, Apple has become the first public company in the U.S. cost $ 1 trillion. This is the result of a decade of growth in the value of shares of the company, who managed to conquer the smartphone market with regularly updated iPhone models.

Since the publication of the quarterly report two days ago, the company’s shares rose 2.8% to prices 207,05 per share, which was enough to overcome the first round mark.

For comparison, the market value of Apple is more than the total cost of such giants as Exxon Mobil, Procter&Gamble and AT&T. currently Apple has 4% of the value of the companies included in the S&P 500.

Turning point in the fate of the company was the return of one of the three founders, Steve jobs, exiled from Apple in the mid 1980-ies. He not only saved the company, which occupied a small niche in the market of personal computers, from looming on the horizon bankruptcy, but was able to guide its activities in a new direction. Introduced in 2007, the first iPhone became a symbol of the mobile revolution and an icon for millions.

Apple оценивает оценку рынка акций на 1 триллион долларов США

After the death of jobs in 2011 as Director General took Tim cook (pictured in the center of it). His task — to find a new engine of growth, as the demand for smartphones is waning, and Apple may lose the title of most expensive companies. Coming on the heels of her Alphabet and Amazon.com.

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In response to US sanctions, the President of Turkey called for a boycott of Apple products

Turkish President Recep Tayyip Erdogan said that Turkey will boycott Apple products and American electronics in General, in response to US sanctions against his country.

According to the publication Financial Times, Erdogan says that Turkey will not retreat from its position in the growing confrontation with the United States, despite the damage to the national currency, which has lost more than 40% of the cost.

В ответ на санкции США президент Турции призвал бойкотировать продукцию Apple

Turkey suffers from economic sanctions and increase trade tariffs from the United States. The formal reason for the sanctions was the persecution of American pastor Andrew Brunson, who was detained in Turkey in 2016 on charges of links with the organizers of the failed coup.

Apple products is 17% of the Turkish mobile market. The company’s reaction to a possible boycott is still unknown.

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Analysts TrendForce announced prices of iPhone smartphones that will be released in the fall

Analysts TrendForce tried to look into the future — in that part which relates to new models of Apple iPhone, which will be presented in the fall.

According to TrendForce, Apple will unveil three models. They are all equipped with Face ID feature. Two models will get a screen AMOLED with a size of 5.8 and 6.5 inches. Third, the “budget” — LCD screen size of 6.1 inches. Option the manufacturer will offer the Apple pen Pencil.

Аналитики TrendForce назвали цены смартфонов iPhone, которые выйдут осенью

Model with a screen size of 6.1 inch will cost 699-749 dollars. Model with a screen size of 5.8 inch will cost 899-949 dollars. It will replace the iPhone model X, which will leave the Apple range. Finally, the model with screen size 6.5 inch will cost $ 999.

Аналитики TrendForce назвали цены смартфонов iPhone, которые выйдут осенью

As for production, TrendForce its forecast at 83-88 million units, of which about 50% will have a model with LCD screen. Analysts believe that the share of sales that will be in all new smartphones this year, will be greater than in the case of last year’s novelties.

This year the volume of iPhone sales will remain the same as last year, or will grow slightly, by 2-3%. The reason for this TrendForce believe that the saturation of the smartphone market. In the world ranking of smartphone manufacturers, Apple remains in second place, behind Samsung.

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Former technical Director of Tesla returns to Apple

In July, we reportedthat Doug field (Doug Field), senior Vice President of Tesla engineering, which in may went on vacation, did not intend to return to work. This fact was confirmed by the press service of Tesla.

Reuters yesterday it became known, where will now work the field. As it turned out, he returned to Apple, from where it took Tesla five years ago.

Бывший технический директор Tesla возвращается в Apple

The field will be working with Bob Mansfield (Bob Mansfield), who heads the development system of the self-governing movement for vehicles (project Titan). Note that the field and Mansfield have worked together previously, creating a line of computers Apple Mac.

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