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Apple is not involved in CES 2019, but that didn’t stop her from using the exhibition

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Historically Apple does not take part in the exhibitions of CES, preferring to arrange their own event with the announcement of new devices and the speech of the Director General. Was no exception and the CES 2019.

However, this does not mean that Apple ignores such a major event. Why not use it to promote their own brand? This year, the smartphone maker iPhone decided to use the phrase “what happens in Las Vegas stays in Las Vegas”, known to many in the film “the Hangover”. A huge advertising poster, visible from the venue reads: “What happens to your iPhone stays in your iPhone”. So the company hints at its seriousness about privacy.

Компания Apple не участвует в CES 2019, но это не помешало ей использовать выставку

The priority of privacy became apparent three years ago, when Apple refused to help the FBI to unlock your iPhone belonging to suspected terrorist in San Bernardino, California. Recently, the safety and security of personal information has repeatedly surfaced in connection with the activities of the tech giants such as Facebook or Google, so the appeal of Apple to a hot topic is not surprising.

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Apple

The Apple iMac computer updated for the first time in almost two years of production: they got new Intel and 3D-card AMD Radeon Pro Vega

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It took 652 days from the date of the announcement of the iMac desktop computers of the current generation in June 2017, before Apple decided to update them. No changes in part appearance or, for example, the characteristics of the screen, no. What to say about processors and graphics cards.

Компьютеры Apple iMac обновлены впервые за почти два года производства: они получили новые CPU Intel и 3D-карты AMD Radeon Pro Vega

The base model with a screen diagonal of 21.5 inches now could be equipped with six-core CPU Intel Core i5 frequency of 3.0-to 4.1 GHz, while the predecessor offered a maximum of a Quad core CPU. The same six-core Core i5 is now part of the basic equipment of the older model with a screen diagonal of 27 inches, and for a fee offers OCTA-core Core i9 with a frequency of 3.6-5.0 GHz. “Intermediate” version of the 27-inch iMac equipped with Intel Core i5 frequency of 3.1 and 4.3 and 3.7-4.6 GHz.

Компьютеры Apple iMac обновлены впервые за почти два года производства: они получили новые CPU Intel и 3D-карты AMD Radeon Pro Vega

Now in the maximum configuration the youngest iMac installs the AMD Radeon Pro Vega 20 c 4 GB of memory HBM2, starsiege — AMD Radeon Vega Pro 48 with 8 GB of memory HBM2.

The volume of DDR4 RAM has not changed (the maximum for a younger model — 32GB, high — 64GB), but slightly increased the frequency of the modules is up to 2666 MHz. The updated iMac is already available for order in the United States. The cost of the Junior model starts at $1300, the eldest, naturally, more expensive — from $1800.

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Apple

The court found that Apple violated three patents Qualcomm

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Qualcomm last Friday won a major legal victory over Apple. A jury in Federal court in San Diego ruled that Apple violated three of Qualcomm’s patent and must pay for the violation of about 31 million dollars.

The lawsuit was filed last year. In it, the company Qualcomm has accused Apple of violating patents related to the technology to increase the Autonomous operation of the smartphone.

По мнению суда, Apple нарушила три патента Qualcomm

A fine in the amount of $ 31 million — a very modest requirement Apple, the second-largest U.S. company after Microsoft, with a market value of $ 866 billion and annual revenue of hundreds of billions of dollars. However, the fine was calculated as a royalty from the sale of each apparatus, that is, the court actually confirmed the justice and the validity of this approach to the definition of payout — meanwhile, it has been criticized by Apple. In the result, Qualcomm receives a lot more than $ 31 million — according to the source, this “new line of attack in a two-year legal battle.”

The jury’s decision came in very handy, because in April will begin consideration of the key claim in this opposition, filed by Apple in early 2017. With it Apple is expected to eliminate what she calls an “illegal business model Qualcomm”. Translated into ordinary language we are talking about licensing patents and selling chipsets to manufacturers of smartphones. Licensing of patents offered by Qualcomm, provides for a fee from the selling price of each device sold, which according to Apple is unfair and illegal.

We note that the jury assessed three patents to Qualcomm in the company’s portfolio 1.41 dollar in the price of one smartphone. According to a representative of Qualcomm, it confirms the validity of the accepted practices of licensing, and three patents deemed infringed in this case represent only a small part of the Qualcomm portfolio, consisting of tens of thousands of patents.

The decision, issued Friday, may come into force in April.

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Apple is the most popular headphone brand in the US, last year the company sold 35 million AirPods headphones

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AirPods allowed Apple to gain a foothold among the leading manufacturers of headphones – the company is named the most popular brand among the manufacturers of headphones in the United States. This conclusion is based on an online survey of 200 people: 19% of respondents put the Apple earbuds in the first place. Thus, Apple again surpassed not only those famous brands like Sennheiser and Beats, but even Bose and Sony!

Apple – самый популярный бренд наушников в США, за прошлый год компания продала 35 миллионов наушников AirPods

Users AirPods appreciate the most wearing comfort and ease of use. But the sound quality they care about less. For comparison, most users of Bose headphones is important sound quality.

Apple – самый популярный бренд наушников в США, за прошлый год компания продала 35 миллионов наушников AirPods

At the same time it is reported that last year Apple sold about 35 million AirPods. Sale of wireless headphones companies this year may be even higher due to the exit 2 AirPods. According to rumors, it will be presented at a special event on March 25.

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