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Americans are willing to pay for the next model of Apple smartphone iPhone to 2400 dollars

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A study conducted by Simon-Kucher & Partners, with the participation of 250 10 American consumers has revealed significant potential of a more expensive Apple iPhone, than those that will be released this fall.

The potential is due primarily to the high readiness of young affluent buyers to pay a greater monthly fee for the device with a large screen.

According to analysts, “the study found that consumers are clearly more concerned about monthly expenses than on the total cost, Apple only need to translate the clients with their maximum current price in 60,99 month to the next psychological threshold or even 99,99 69,99 dollars a month.”

In the latter case, subject to a two-year contract price will be almost $ 2,400. The study showed that 10% of consumers considering the purchase of a new iPhone model, ready to pay for a device over $ 2,000 and 15% of potential buyers agree on the price of over $ 1,800. This is significantly higher than the expected price of 1549 dollars for the most expensive configuration of the model 2019.

Note that the requirement to pay the whole amount at once reduces the proportion of those who agree with the price more than 1999 dollars, to 1%.

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Apple

Apple and Lenovo control 36% of the market of mobile computers

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Apple will provide the company Corning 250 million dollars

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Apple said it will pay the company Corning $ 250 million. The funds will be taken from the Fund for the development of advanced manufacturing in the United States, which has 5 billion dollars.

Protective Corning supplies glass for smartphones Apple iPhone and Apple Watch. Since the release of the first iPhone in 2007, glass for these devices of all generations released on the Corning factory in Kentucky.

Apple выделит компании Corning еще 250 миллионов долларов

Apple and Corning did not disclose terms of the transaction. In the past Apple has signed a long-term scheduling agreement with its suppliers providing them with cash upfront, to guarantee the necessary delivery volumes and better prices. Supplier, in turn, receives capital for research and development or modernization of plants.

According to the estimates of Apple in 2018, she bought more than 9 000 American suppliers by $ 60 billion. The Fund for the development of advanced manufacturing in the United States was created in 2017 when the company has allocated 1 billion dollars. A year later the Fund was increased to $ 5 billion. In 2017, the company Corning has already received from Apple $ 200 million.

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CEO of Walt Disney left the Board of Directors of Apple

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Apple reported that CEO of Walt Disney Bob iger (Bob Iger) has left the Apple Board. This is due to the fact that Apple and Disney compete in the market of streaming television.

Генеральный директор Walt Disney покинул совет директоров Apple

In fact, iger left Apple’s Board of Directors on the same day when the company introduced the Apple TV+, which will be launched on 1 November. Apple allocates Hollywood billions of dollars on creating original programming for the service.

The monthly subscription cost for Apple TV+, equal $ 4.99, undermining the position of Walt Disney company, which earlier this year introduced its own streaming service, which will show branded children’s content for 6.99 dollar per month. Service Disney+ will start to work on November 12.

Apple and Disney have long and closely associated. Their relationship started with the fact that Apple cofounder Steve jobs became a Director and major shareholder of Disney, when the giant entertainment bought the digital animation Studio Pixar, a majority of which belonged to jobs. As for iger, he became Director of Apple shortly after jobs ‘ death in 2011.

“Despite the fact that we will miss his contribution as a member of the Board of Directors, we respect his decision and have every reason to hope that our relationship with Bob and Disney will continue in the future,” the statement says Apple.

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