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According to Canon, professionals still want SLR camera

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Source published an interview with two senior representatives of the company Canon: the head of operations in the business group of Canon Image Communication Business Kazuyuki Suzuki (Kazuyuki Suzuki) and lead engineer Toshio Matsumoto (Matsumoto Toshio). Note that Matsumoto is known in Canon as “the father of EOS-1” because it led the development of the line EOS-1. The answers given by representatives of the Japanese company provides interesting information regarding the future of the professional SLR and mirrorless cameras.

По словам Canon, профессионалы все еще хотят зеркальные камеры

In particular, speaking about SLR camera EOS-1D X Mark III, the development of which the company announced in late October, one of the interviewees noted that some professional photographers are asking about professional mirrorless camera, but while this segment continues to be strong demand for SLR models. One of the key advantages the latter was called an optical viewfinder. The fact that the subjects are visible in real time is very important for many professional photographers, especially sports. Currently, companies are making great efforts to bring electronic viewfinders to the capabilities of the optical viewfinder to surpass them.

The main focus in the development of the EOS-1D X Mark III was made on the possibilities of photography. However, the company understands that potential buyers have an interest in the video function.

Interestingly, the development of SLR and mirrorless cameras in Canon performed by one and the same team of engineers.

In the responses there is no evidence that Canon is going in the future focus on the production only models of the upper segment (if talk is about SLR cameras). According to representatives of the company, its plans are determined on the basis of the analysis of demand.

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Photography

Named the price and date of start of sales of the lens Sigma 24-70mm F2.8 DG DN Art

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Presenting at the beginning of the month the Sigma lens 24-70mm F2.DG 8 DN Art, the manufacturer has released its specifications, but did not disclose information about price and start date sales promising to do it later. We had to wait long — the company Sigma announced the missing information.

So, the Sigma lens 24-70mm F2.8 DG DN Art will go on sale in early December at a price of 1099 dollars.

Recall customers will be offered the options of lens mounts L and Sony E.

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Photography

Tokina will soon introduce a new lens for Canon SLR cameras and Nikon

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According to the source, the company will soon introduce Tokina new lens for Canon SLR cameras and Nikon. It will be a full frame model with a focal length of 100 mm and a maximum aperture of f/2.8, designed for macro photography.

It is expected that the novelty will replace in the catalog of the Japanese manufacturer this model Tokina AT-X M100 f/2.8 PRO D Macro produced now available with mounts for Nikon F and Canon EF. This model is illustrated.

Tokina скоро представит новый объектив для зеркальных камер Canon и Nikon

Most likely, the new lens will fill up a series of Opera, opened in February last year model opera Tokina 50mm F1.4 FF. According to the manufacturer, lenses series opera designed especially for the increased demands of the new digital SLR cameras. The series title is borrowed from Latin, where it means “work of art”.

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Presents lens Tokina atx 100mm F2 i.8 FF Macro

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As expected, the company Tokina has announced the release of the successor to its popular lens for macro AT-X M100 f/2.8 PRO D Macro. New full frame lens called the Tokina atx-i 100mm F2.8 FF Macro. It’s a little lighter and shorter than its predecessor, and like him, is not only designed for macro photography but for portraits, landscapes, street scenes — in all cases, when can we use a moderate telephoto lens.

Представлен объектив Tokina atx-i 100mm F2.8 FF Macro

The lens is available in mounts for Canon EF and Nikon F, and the rotation direction of the focus ring in each variant corresponds to the direction adopted in the corresponding system. Switching between manual and automatic focusing is performed by displacement of the focus ring in the longitudinal direction. To speed up focusing there is a range limiter. Note that the version with Nikon F mount has autofocus motor, relying on the drive in-camera and so on Nikon cameras without an AF motor, such as model D3000 series and D5000, as well as cameras D40, D40X and D60, possible manual focus only. The lens is equipped with aperture ring.

Представлен объектив Tokina atx-i 100mm F2.8 FF Macro
Представлен объектив Tokina atx-i 100mm F2.8 FF Macro

Specifications lens Tokina atx 100mm F2 i.8 FF Macro:

  • Focal length — 100 mm;
  • The field angle is 24°;
  • Aperture — f/2.8-f/32;
  • Lens construction — 9 elements in 8 groups;
  • Number of diaphragm blades — 9;
  • Minimum focus distance — 0.30 m (depending on FR);
  • Maximum magnification — 1:1;
  • Installation of filter diameter — 55 mm;
  • Diameter 73,0 mm;
  • Length — 95,1 mm;
  • Weight 490 g.

The lens comes with a lens hood. It costs $ 429.

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